Whimsymaxxing Trend: What it is & Where to Shop

The term has spread beyond clothing into interiors, crafts and beauty. British Vogue’s coverage of Whimsymaxxing also places it within menswear, making an important point: this is not a dress code limited to pink, princess dresses or one gender. What makes an outfit whimsical? Whimsy depends on an element of surprise.

A bright shirt can be colourful without being whimsical; a bag shaped like a telephone adds an immediately recognisable joke. The effect can come from just one small detail.

Novelty shapes: accessories that resemble animals, flowers, food or everyday objects.Decorative surfaces: beads, crystals, appliqués, ribbon and unusual embroidery.Unexpected proportions: oversized bows, ballooning sleeves or tiny bags.Personal combinations: a treasured brooch on a plain jacket, patterned socks beneath tailoring or mismatched-looking pieces connected by colour.

Unlike maximalism, which can emphasise abundance, Whimsymaxxing does not require a crowded outfit. Unlike coquette styling, it does not depend on romantic femininity. A single odd, charming accessory can do the work. Betsey Johnson’s Miss Connection bag turns a familiar object into a playful accessory. Image credit:…