Sephora Launches Global Appearance-Based Hate Initiative With Training and Product-Linked Donations

Sephora’s official announcement cites an online Ipsos survey of 20,001 adults in 10 markets, conducted August 12–31, 2026. Seven in ten respondents said they had experienced appearance-based discrimination or judgement during their lifetime; 81% agreed that people often do not know what to do when they witness it.

Those are survey findings, not measured outcomes of Sephora’s new initiative. From message to measurable programme Right To Be is developing the material for Sephora H.E.A.R.T.S. training on preventing, intervening in and following up after appearance-based harassment.

Sephora says delivery across markets will begin in 2027, with employees and local communities among its intended participants. The company has not yet reported participation targets or effectiveness measures for that training.

For October 9 and 10, Sephora says participating businesses will make a nonprofit donation for every Sephora Collection product sold. The per-item amount, beneficiary and total cap vary by market: the announcement specifies CAD $1 per item in Canada and US $1 per item in the United States, with regional minimums and maximums…