Parfums Christian Dior is staging Miss Dior pop-ups across California, Taipei and Beijing’s Sanlitun district. The temporary spaces center on Miss Dior Eau de Parfum and add a physical discovery channel for the fragrance in three markets.
The installations combine product displays with a telling of Miss Dior’s history, including the story of Catherine Dior. Dior says visitors can see previews of a new campaign starring Natalie Portman, as well as take part in personalized-bow and scented-ribbon activities. An Atelier Café is also part of the format.
A repeatable experiential retail format
The multi-city rollout uses the same fragrance platform while adapting the pop-up for different shopping destinations. Its mix of product, customization, campaign imagery and café space extends the customer visit beyond a standard fragrance counter.
