NikeSKIMS Builds Tokyo and Shanghai Pop-Ups With Crosby Studios

Kelly Letourneau, senior creative director for NikeSKIMS, identified the two cities and credited Crosby Studios, including Harry Nuriev and Masha Begun, alongside NikeSKIMS teams for the concept, design and execution. The photographs show sculptural fixtures, NikeSKIMS signage and tightly edited product displays.

A wider physical-retail footprint Nike and SKIMS said at the brand’s introduction that international markets and additional retail locations would follow in 2026. The Tokyo and Shanghai installations put that expansion into a customer-facing format, where the merchandise can be seen and handled within a dedicated environment.

Nike’s Shanghai store directory separately lists a NikeSKIMS presence at Taikoo Hui. The directory confirms local distribution, while Letourneau’s account establishes the separate pop-up work.

Crosby Studios’ involvement gives the project a recognizable spatial identity rather than treating the pop-ups as conventional branded shelving. In both markets, the retail environment is part of how NikeSKIMS presents the partnership and its performance-fashion product range.