How Global Brands Are Making Local Culture Part of Their Store Identity

Together, they show how retail localisation can become part of brand expression, with the store itself carrying the connection to place. Coach Makes Local Creatives Part of the Concept Our coverage of Coach Play Siam Square in Bangkok described a store developed with three Thai artists.

The location connects the house’s identity with a district associated with shopping, youth culture and local creativity. Coach Play Siam Square exterior in Bangkok. Image source: RETAILBOSS’s original coverage. This is a participation-led approach. The brand creates room for local perspectives inside its retail concept.

For other businesses, the important decision is when collaborators enter the process: inviting them to shape an experience offers a different proposition from commissioning decoration after the concept is finished.

Aesop Starts With the Place Itself In our July coverage of Aesop’s Ibiza store, the design drew on traditional finca architecture and locally quarried limestone. Domestic references connected the space to the island’s built environment. Aesop interior pictured in our Ibiza store coverage…