Louis Vuitton Appoints Hector Muelas Chief Brand Creative Officer

Muelas will oversee brand campaigns, creative execution and content production. His remit includes directing the house’s creative storytelling across its customer-facing communications and maintaining consistency in its overall image.

LVMH said he will work with Louis Vuitton’s business units, regional teams and creative talents. The appointment places responsibility for the brand’s campaign and content work within a role reporting directly to Bertrand.

Damien Bertrand, Louis Vuitton’s deputy chief executive officer, was quoted in LVMH’s announcement on LinkedIn: “Our ambition is to give the Maison an ever more consistent and distinctive expression, reflecting its creative boldness.” Muelas brings more than two decades of international experience in culture, storytelling and brand building.

His career includes leadership positions at RIMOWA and Tiffany & Co., both part of LVMH. The group identified that experience in announcing his appointment to Louis Vuitton.