NewsRetail

119% Growth in AI Assistant Traffic Reshapes Online Holiday Shopping

The contest over the future of online shopping is intensifying, as tech giants Google, Amazon, and OpenAI roll out advanced AI agents designed to handle everything

NewsRetail

119% Growth in AI Assistant Traffic Reshapes Online Holiday Shopping

The contest over the future of online shopping is intensifying, as tech giants Google, Amazon, and OpenAI roll out advanced AI agents designed to handle everything from product discovery to checkout. By automating and personalizing the purchase journey, these companies are shaping the next era of e-commerce, with billions in future revenue at stake.

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