Ariana Grande, the Grammy-winning pop artist, has expanded the availability of her makeup and beauty brand, R.E.M. Beauty, by launching it at Ulta in 2023. The brand, which was founded in 2019 and is based in Pacoima, California, offers a variety of vegan, cruelty-free, paraben-free, and recyclable products for the lips, eyes, and face.
The brand’s signature lip products come in a range of vibrant hues, from bright pinks and oranges to deep purples and reds, while its eye makeup selections feature glittery and shimmery shades that are perfect for creating a dramatic evening look. With the launch of R.E.M. Beauty at Ulta, fans of Ariana Grande and beauty enthusiasts alike will have even greater access to
The brand initially launched direct-to-consumer in autumn 2021 and made its way to Sephora stores and online sites in February 2022. R.E.M. Beauty has been well-received, with nearly a million followers on social media even before the launch of its first product. The brand’s success can be attributed to its concise, curated collection of products with thoughtful shade ranges, stellar packaging, and branding that feels authentic to its creator.
One of the standout features of R.E.M. Beauty is its lightweight, non-sticky, hydrating formula for plumping glosses, which are high-shine and packed with pigment and shimmer. The brand also offers a wide range of products, including eyeshadows, lipsticks, and liners, inspired by Ariana Grande’s signature style and her love for ’60s fashion, old sci-fi franchises, and Halloween monster movies.
Customers have praised R.E.M. Beauty for its impressive 60-shade range, which includes a black and white option for customizable colors. The brand’s first drop, Ultraviolet, launched on November 12, 2021, and focused on everyday essentials for the eyes, lips, and face. With Ariana Grande’s track record of success in various fields, R.E.M. Beauty is poised to continue making a significant impact in the beauty industry.
Update: R.E.M. Beauty is also available at Selfridges.com, and in Selfridges stores (UK) and Sephora (EU).
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.