ASOS Magazine Returns as the Retailer Puts Styling Advice Back Into Discovery

In a September 3 interview with Retail Gazette, Amir said the magazine would appear in print, online, on social channels and on Substack. The publication had been discontinued in 2019. Its return was announced before this week’s interview, rather than being a new September 4 launch.

Helping Customers Put a Look Together Amir connects the campaign to the difficulty shoppers can face in deciding how to wear something, even when they know which product interests them. The magazine gives ASOS a place to organize clothing, beauty and cultural references into a more guided discovery experience.