Contributor Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers retail news, events, trends, founders, consumer brands, and market intelligence for RetailBoss.

  • News
  • Marketing
  • Beauty
  • Fashion
  • Retail

Latest Stories

Articles by Ifrah Nadeem

Primark’s TV Debut Promotes £12 Denim

Primark First-Ever TV Debut Promotes £12 Denim Jeans

Primark has made a landmark move with the launch of its first-ever TV advert, featuring affordable denim and inviting a fresh perspective on women’s fashion this autumn. The campaign, entitled “In Denim We Can,” celebrates quality, fit, and affordability—showcasing the…

NewsRetail
M&S Ramps Up Men’s Fashion with New Instagram

M&S Ramps Up Men’s Fashion with New Instagram

Marks & Spencer has taken a significant leap in modernising its approach to men’s fashion by launching a dedicated Instagram channel, M&S Man. This move recognizes social media as the leading influence for young men aged 18–34 buying clothing, a…

FashionNews
INDOCHINO Partners with Liberty on 2025 Collection

 INDOCHINO Partners with Liberty on 2025 Collection

Explore INDOCHINO’s newest chapter as the Fall/Winter 2025 collection brings fresh energy to classic tailoring. INDOCHINO, the global leader in made-to-measure suiting, has officially launched its Fall/Winter 2025 collection, marking a crucial evolution in expert tailoring. The new release brings…

BusinessFashion
Former SHEIN X Designer Launches MAX WERA by Shingo Label

Former SHEIN X Designer Launches MAX WERA by Shingo Label

After nearly five years designing and selling exclusively through fast-fashion giant SHEIN, designer Chanel Scales is taking the biggest leap of her career — and reclaiming full creative control. Her new venture, MAX WERA by Shingo Label, is a contemporary…

FashionNews
e.l.f. Cosmetics Apologizes After Backlash Over Matt Rife Campaign

e.l.f. Cosmetics Apologizes After Backlash Over Matt Rife Campaign

e.l.f. Cosmetics, a brand celebrated for its affordable beauty products and progressive marketing, found itself under fire last week following the launch of its latest campaign featuring comedian, actor, and author Matt Rife. The campaign, a satirical and legal-themed series…

Retail
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