Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

News
Retail
Fashion
Luxury
Beauty

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Articles by Ifrah Nadeem

Dior Launches Dioriviera Capsule Collection and Seaside Takeover Hitting Iconic Locations Worldwide

*:first-child]:mt-0 [&_>*:last-child]:mb-0″> Dioriviera 2026 goes global *:first-child]:mt-0 [&_>*:last-child]:mb-0″> A seaside scenography inspired by the gozzo *:first-child]:mt-0 [&_>*:last-child]:mb-0″> Christian Bérard references and Dior Arabesque motifs *:first-child]:mt-0 [&_>*:last-child]:mb-0″> 30 Montaigne as a seashell treasure trove *:first-child]:mt-0 [&_>*:last-child]:mb-0″> Restored gozzo boats bridging heritage…

LuxuryNews

May 20, 2026

Dior Enters Wellness Arena With Haute Wellness Collection

Dior Maison is officially in its wellness era. The legendary French fashion house has unveiled Haute Wellness Dior, a new lifestyle collection that brings the refinement of haute couture to yoga mats, resistance bands, and silk sleep masks. Designed by Cordelia de Castellane, the line…

LuxuryNews

May 19, 2026

Bubble Skincare and American Eagle Drop AE x Bubble Collab Built on Community and Comfort

Bubble Skincare and American Eagle have teamed up on a first of its kind collaboration that blurs the lines between skincare, loungewear and accessories, centering community, comfort and everyday rituals. Launching May 12, 2026, the AE x Bubble collection drops online at Bubble.com, ae.com, and in 300 American Eagle…

BeautyNews

May 15, 2026

Versace Drops SS26 Eyewear Campaign and It’s a Confrontational Portrait of Modern Glamour

Versace has unveiled its Spring Summer 2026 eyewear campaign, a confronting portrait of modern glamour that moves decisively away from traditional high-gloss imagery and toward something more intimate and real. The campaign was photographed by Frank Lebon, whose raw and confrontational aesthetic…

News

May 8, 2026

Lacoste’s “Life is a Beautiful Sport” Campaign Stars Wang Yibo in a Sun-Soaked Paris Setting

Lacoste is back with a fresh wave of visuals for its 2026 global campaign, “Life is a Beautiful Sport,” starring House Ambassador Wang Yibo and shot through the lens of photographer Angelo Pennetta across the streets of Paris. Launched globally on April 27, 2026, the campaign marks the return…

FashionNews

May 7, 2026

Lilly Pulitzer and Janie and Jack Just Dropped 25 Kids’ Styles Built Around an Archival Print

Lilly Pulitzer and Janie and Jack have teamed up on a limited-edition children’s and family collection that leans into print heritage, coordinated dressing, and the kind of multigenerational appeal that has become a reliable commercial formula in the American resort wear market. The…

FashionNews

May 6, 2026

Amouage Brings Caterpillar Installation to Bloomingdale’s Dubai Mall

Amouage has brought its immersive caterpillar activation to Bloomingdale’s Dubai Mall, running until May 4, 2026, to showcase Love Hibiscus, the newest fragrance in the Secret Garden Collection. The installation follows the brand’s similar activation at Muscat International Airport in…

LuxuryNews

Apr 30, 2026

INITIO Parfums Privés Launches Supercharged Collection With Wild Rush and Sugar Blast in Paris

INITIO Parfums Privés unveiled its Supercharged collection with a live event in Paris on April 2026, introducing two new fragrances: Sugar Blast and Wild Rush. The launch marked a deliberate creative shift for the French niche perfume house, moving into…

BeautyLuxury

Apr 30, 2026

Rosalía Celebrates Calvin Klein Euphoria Elixirs Launch at Douglas Pop Up

Rosalía celebrated the launch of the new Calvin Klein euphoria elixirs at the Douglas x Calvin Klein euphoria pop-up in Düsseldorf, Germany, appearing in a custom Calvin Klein Collection white silk satin column dress with a scooped T strap back.…

BeautyNews

Apr 29, 2026

Amouage Installs Caterpillar Activation at Muscat International Airport

Amouage has installed an immersive caterpillar activation at Muscat International Airport to promote Love Hibiscus, the latest addition to its Secret Garden Collection, taking the fragrance from Oman to the rest of the world through the airport’s duty free retail…

BeautyLuxury

Apr 29, 2026

Ifrah Nadeem

About Ifrah Nadeem

Articles by Ifrah Nadeem

Dior Launches Dioriviera Capsule Collection and Seaside Takeover Hitting Iconic Locations Worldwide

Dior Enters Wellness Arena With Haute Wellness Collection

Bubble Skincare and American Eagle Drop AE x Bubble Collab Built on Community and Comfort

Versace Drops SS26 Eyewear Campaign and It’s a Confrontational Portrait of Modern Glamour

Lacoste’s “Life is a Beautiful Sport” Campaign Stars Wang Yibo in a Sun-Soaked Paris Setting

Lilly Pulitzer and Janie and Jack Just Dropped 25 Kids’ Styles Built Around an Archival Print

Amouage Brings Caterpillar Installation to Bloomingdale’s Dubai Mall

INITIO Parfums Privés Launches Supercharged Collection With Wild Rush and Sugar Blast in Paris

Rosalía Celebrates Calvin Klein Euphoria Elixirs Launch at Douglas Pop Up

Amouage Installs Caterpillar Activation at Muscat International Airport

What are you looking for?

Start exploring