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Moët & Chandon Turns Its Champagne Cork Into a Formula 1 Marketing Visual

Moët & Chandon is putting one of champagne’s most recognizable details at the center of its Formula 1 imagery: the cork.

Published: Sep 9, 2026 6:34 PM

By Ifrah Nadeem

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Moët & Chandon Turns Its Champagne Cork Into a Formula 1 Marketing Visual

Image source: Renaud Butel / Moët & Chandon.

Moët & Chandon is putting one of champagne’s most recognizable details at the center of its Formula 1 imagery: the cork. Visuals shared by Renaud Butel depict an oversized, branded cork-shaped balloon above a racing circuit, pairing a familiar product cue with the scale and spectacle of motorsport.

Butel’s accompanying message celebrates the collective effort of Moët & Chandon, Formula 1 and Moët Hennessy Italia. The imagery offers a product-led expression of the partnership, with the champagne house’s name carried on the cork itself.

Making the Product Part of the Sporting Moment Moët & Chandon returned as Formula 1’s Official Champagne in 2025, as the sport and LVMH began a 10-year global partnership. Formula 1 identified the podium celebration as a central part of the champagne house’s role. That connection gives the cork visual a specific context.

It refers to the act of opening champagne and the celebration that follows, allowing the image to communicate both the product and the occasion through the same shape. Hospitality Extends the Partnership The wider Moët Hennessy relationship also reaches hospitality.

Formula 1’s official announcement for The Out Lap at Monza described a September 4–5, 2026 dining experience with chef Massimo Bottura, created with Moët Hennessy and featuring wines and spirits from its portfolio…

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