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Milani Cosmetics is debuting What’s Inside Is Everything, its first major brand campaign under refreshed branding, using the relaunch of its Baked Collection to sharpen how it competes in mass color cosmetics while leaning into quality, craftsmanship, and premium cues.…
KARL LAGERFELD brings back Paris Hilton for its Spring Summer 2026 “From Paris with Love” global campaign, shot at the Maison’s Paris headquarters and spanning the main line, KARL LAGERFELD JEANS, and KARL LAGERFELD PARIS collections. A continuing story The…
Express is launching “The Expressionists,” a social-first community of style insiders and everyday dressers designed to bring its #DressToExpress platform to life across fashion weeks, sports moments, and daily style content. Rolling out from Spring 2026, the initiative leans on…
Hublot has named Jung Kook its new Global Brand Ambassador, formally linking the Swiss watchmaker to one of K-pop’s most influential solo artists and members of BTS. Announced in Seoul, South Korea, on February 12, 2026, the partnership is framed…
Barrier first skincare brand BYOMA is stepping onto television for the first time with “The BYOMA Shorttime Show,” a playful, culture led campaign airing around the Big Game to launch its new Bio Collagen Radiance Facial Mask. The largely digital…
Viral body care player NatureWell Beauty is scaling up its presence at Target with the debut of two new fragrance forward hair collections, SunDaze and SunRise, marking the brand’s most significant category expansion to date. Both collections are rolling out…
Mandarin Oriental, Bangkok is marking 150 years in style, tapping cult lifestyle label Sporty & Rich for a limited capsule that turns hotel merch into a fully fledged wellness wardrobe. Framed as the first collaboration of its kind in Asia,…
Levi’s is turning the 2026 Super Bowl into a global runway for originality with its new “Behind Every Original†campaign, fronted by music powerhouses ROSÉ and Doechii and built around one cheeky premise: that the most iconic view in denim…
Levi’s is turning the 2026 Super Bowl into a global runway for originality with its new “Behind Every Original” campaign, fronted by music powerhouses ROSÉ and Doechii and built around one cheeky premise: that the most iconic view in denim…
Pringles is turning up the romance and the crunch for the 2026 Big Game, debuting a salty meets sweet love story starring Sabrina Carpenter and a “snack of a soulmate” built entirely from crisps, Pringleleo. A Love Story Built Crisp…