Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Fashion
  • Luxury
  • Beauty

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Acoustic Couture And The 2025 Debut of Priamble Audio Earrings

Acoustic Couture And The 2025 Debut of Priamble Audio Earrings

NEW YORK-based wearable tech brand Peripherii is officially bringing fashion and function together with the launch of Priamble™, a new line of audio earrings designed for modern women who refuse to choose between style and connectivity. The collection, which debuted…

Retail
New REAL YOUNG H700 Aims to Turn Earphones into Jewelry

New REAL YOUNG H700 Aims to Turn Earphones into Jewelry

REAL YOUNG is pitching its H700 earphones as “the world’s first JWS – Jewelry Wearable Stereo,” transforming everyday audio technology into fashion jewelry that can be worn as earrings, pendants, or clips instead of traditional earbuds. The campaign positions the…

NewsTechnology
Gap x Summer Fridays 20 Piece Cozy Capsule Dropping December 12

Gap x Summer Fridays 20 Piece Cozy Capsule Dropping December 12

Gap and Summer Fridays are teaming up on a 20-piece holiday loungewear collection, marking the beauty brand’s first‑ever apparel collaboration and bringing its cult skincare “feeling” into cozy wardrobe staples. Gap x Summer Fridays Launch Details The Gap x Summer…

Retail
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