Contributor Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers retail news, events, trends, founders, consumer brands, and market intelligence for RetailBoss.

  • News
  • Marketing
  • Beauty
  • Fashion
  • Retail

Latest Stories

Articles by Ifrah Nadeem

Beyoncé Teases Hair Care Line with Instagram Post

Beyoncé Teases Hair Care Line with Instagram Post

Multi-talented singer, actress, and fashion icon Beyoncé has hinted at a new venture in her illustrious career: launching her own hair care line. The star took to Instagram to share the exciting news, posting a series of photos and a…

Retail
Dua Lipa and Versace to design women’s collection

Dua Lipa and Versace to design women’s collection

In a groundbreaking collaboration, renowned designer Donatella Versace and pop superstar Dua Lipa have come together to create the Versace High Summer “La Vacanza” women’s collection. This partnership between two powerful women in their respective industries is set to make…

Retail
Coach launches new sub-brand Coachtopia

Coach launches new sub-brand Coachtopia

Luxury brand Coach has recently launched a new sub-brand called Coachtopia, which focuses on circular craft and collaborative creativity. This innovative initiative is built upon the brand’s Made Circular design philosophy, aiming to reduce waste by designing, crafting, and reusing…

Retail
Balmain Collaborates with Evian for Ready-to-Wear Campaign

Balmain Collaborates with Evian for Ready-to-Wear Campaign

Luxury French fashion house Balmain and water brand Evian have recently unveiled the second phase of their ongoing partnership with the launch of a ready-to-wear capsule collection. This collaboration features 19 pieces, including hooded sweatshirts, shorts, t-shirts, bomber jackets, jeans,…

FashionLuxury
Netflix and Lacoste Partner for Merchandise

Netflix and Lacoste Partner for Merchandise

Lacoste, the French clothing brand known for its iconic green alligator logo, has teamed up with Netflix for a first-of-its-kind apparel collaboration. Launched on April 12, this unique collection celebrates the universes of eight popular Netflix shows, including Stranger Things,…

Retail
Christina Aguilera joins sexual wellness brand Playground

Christina Aguilera joins sexual wellness brand Playground

Grammy Award-winning singer-songwriter Christina Aguilera has recently joined Playground, a sexual wellness brand, as co-founder and chief brand advisor. Launched in 2022, Playground focuses on creating water-based personal lubricants designed to enhance pleasure and comfort during intimate moments. The brand…

Retail
Revolve Group Is Getting Into AI-Generated Brand Campaigns

Revolve Group Is Getting Into AI-Generated Brand Campaigns

Revolve, an upscale fashion e-tailer, has recently unveiled its groundbreaking AI-generated billboard campaign called “Best Trip.” This innovative campaign marks the world’s first use of artificial intelligence in creating billboard advertisements. Launched in celebration of Revolve’s 20th anniversary, the campaign…

Fashion
Balenciaga Un-Archives Its Instagram Feed

Balenciaga Un-Archives Its Instagram Feed

Balenciaga has surprisingly restored its Instagram feed after months of archiving all posts. This decision followed the brand’s campaign controversies in 2022, which led to Balenciaga addressing the issues internally and archiving its social media feed. Demna, the creative director,…

FashionLuxury
Renaissance Couture by Beyoncé x Balmain

Renaissance Couture by Beyoncé x Balmain

Beyoncé has once again made headlines, this time by collaborating with French luxury fashion house Balmain to create a one-of-a-kind couture collection called Renaissance Couture. The collection was co-designed by Beyoncé and Balmain’s creative director, Olivier Rousteing, who have been…

Fashion
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