Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Fashion
  • Luxury
  • Beauty

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

H&M Taps UK Icons for Avant-Garde Glenn Martens Collection Campaign

H&M Taps UK Icons for Avant-Garde Glenn Martens Collection Campaign

The highly anticipated H&M Glenn Martens Collection launches across select H&M stores and online at hm.com, marking a transformative moment in contemporary fashion. Crafted in collaboration with Belgian designer Glenn Martens, the collection infuses traditional British heritage with Martens’s signature…

FashionNews
Barbour and Farm Rio Debut Joyful Outerwear Collaboration as British Heritage Meets Brazilian Tropical Energy for Autumn Winter 2025

Barbour and Farm Rio Debut Joyful Outerwear Collaboration

A new chapter in cross-cultural fashion has launched as Barbour, the legendary British heritage outerwear brand, partners with Brazil’s iconic Farm Rio for a standout Autumn/Winter 2025 capsule collection. The fusion brings together quintessential British charm and iconic designs with…

FashionNews
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