Nongshim and Aespa Deliver Spicy Happiness Globally with New Shin Ramyun Campaign
With music, branded packaging, collectibles, and live activations, Shin Ramyun is being positioned as a global comfort food that transcends borders.
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Articles by Ifrah Nadeem
Sézane and Antoinette Poisson Debut New Collection for Winter 2025
Sézane ushers in the winter season with a bold creative partnership, unveiling the Sézane x Antoinette Poisson collection in November 2025. This limited-edition capsule brings together the Parisian brand’s signature modern approach to wardrobe staples and the celebrated artisanal touch…
E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Alia Bhatt Joins Levi’s as Global Brand Ambassador for Denim Movement
This September, legacy denim label Levi’s® announced a major milestone: Alia Bhatt, one of India’s most celebrated cinematic style icons, is now the brand’s Global Brand Ambassador. This partnership combines the timeless cool of Levi’s with Alia’s youthful global reach,…
Everlane Launches Music-Driven Capsule With Grammy-winning Artist Laufey
This fall, cult fashion innovator Everlane unveiled its first music-driven collaboration with Grammy-winning jazz-pop artist Laufey, marking a major step for the brand as it doubles down on culture-forward, purpose-driven partnerships. The limited-edition capsule, launched both online and through an…
Hue Unveils “Color that Moves You” Campaign Partnering with Moves NYC Dance School
This fall, iconic legwear brand Hue launched its vibrant new Color that Moves You campaign, partnering with the boundary-pushing dance collective Moves NYC to spotlight how color, confidence, and creativity come alive in motion. The initiative marks a decisive step…
Amelia Gray’s Frame Capsule Drops in Exclusive 24-Hour Vogue Preview
Amelia Gray x FRAME capsule collection just dropped a limited-edition line unveiled via Vogue with a special 24-hour exclusive shopping window beginning on November 13, 2025. The partnership between FRAME, the iconic Los Angeles-based luxury label, and model Amelia Gray…
Lancôme’s “Idôle Power” with Olivia Rodrigo Redefines Modern Femininity
French beauty house Lancôme enlists Olivia Rodrigo, Grammy-winning pop sensation and voice of Gen Z, as the global face of its newly launched Idôle Power Eau de Parfum Intense. The strategic partnership marks a new era for both the storied…
Macy’s Unveils Exclusive Holiday Collaboration with Disney
This season, Macy’s is bringing pure magic to the holidays with the launch of a limited-edition collaboration with Disney, featuring apparel, home goods, and beauty products. Officially released on October 17, 2025, the festive capsule collection celebrates decades of Disney’s…
Old Navy Debuts First Designer Collaboration with Anna Sui
Old Navy has officially launched its inaugural designer collaboration, partnering with legendary American designer Anna Sui to debut a limited-edition capsule that’s already causing waves in the fashion world. Announced in late October 2025, the Old Navy x Anna Sui…