Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Fashion
  • Luxury
  • Beauty

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Everything You Need to Know About Sonsie, the Vegan Skincare Brand Redefining Beauty With Pamela Anderson

Sonsie: Vegan Skincare Brand Redefining Beauty by Pamela Anderson

Sonsie has cemented its place as one of 2025’s buzziest skincare brands, celebrated for minimalist, vegan, and plastic-negative beauty powered by authenticity and radical self-acceptance. With restocks regularly leading to waitlists of over 500,000, Sonsie is at the forefront of…

BeautyFAQ
GORGIE and Gopuff Unveil Cosmic Berry Energy Seltzer—Leading the Clean Energy Wave with Next-Gen Convenience

GORGIE and Gopuff Unveil Cosmic Berry Energy Seltzer

Innovative energy wellness brand GORGIE has teamed up with instant commerce leader Gopuff on  Sept. 22, 2025, in New York for the drop of their limited-edition Sparkling Cosmic Berry Energy Seltzer, available only on Gopuff for delivery in as little as…

NewsRetail
RIMOWA Sets a New Benchmark in 2025 with Grooved Aluminium Backpack Debut

RIMOWA Launches Aluminium Shell Backpack

RIMOWA, the legendary German Maison headquartered in Cologne, Germany, has extended its iconic aluminium collection with the debut of the Original Backpack in Silver. Engineered in Cologne, this debut design reimagines the brand’s aviation-inspired codes for a new era of…

LuxuryNews
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