Paris Hilton Fronts KARL LAGERFELD for ‘From Paris with Love’ 2026 Campaign

A continuing story The campaign marks the second consecutive season that Paris Hilton fronts KARL LAGERFELD, extending the brand’s focus on a recognizable global face across ready-to-wear and accessories.

Shot at 21 Rue Saint Guillaume in Paris, the setting ties directly back to Karl Lagerfeld’s own working world and the house’s archive narrative.​ Paris Hilton says “Stepping into Karl’s world felt personal and true to the DNA of both Karl and the brand.

It wasn’t about looking back but being present in a space where his legacy continues to evolve,” framing the project less as nostalgia and more as a live continuation of his aesthetic codes.

That positioning aligns with the label’s broader strategy of evolving the founder’s image into a contemporary, digital-facing universe.​ Design and visual direction The main KARL LAGERFELD campaign leans on the house’s signature black-and-white palette, pairing Paris Hilton’s high-gloss persona with sharp tailoring and accessories…