Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Luxury
  • Fashion
  • Marketing

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

22 Best Designer Coats to Buy on Sale for Winter 2024

The 22 Best Designer Coats to Buy Now for Winter

Purchasing designer coats during the summer might not seem intuitive, but savvy shoppers know that this off-season strategy is a game-changer for your winter wardrobe and your wallet. As stores clear out their inventory to make room for new collections,…

Fashion
15 Most Expensive Designer Bum Bags

15 Most Expensive Designer Bum Bags

Have you ever wondered why some designer fanny packs cost up to $10,000, while others are much cheaper? Fanny packs have returned in style, now called bum bags or belt bags. Luxury designers revamp them with a modern edge. These…

Fashion
Saks Social Club Expands Ambassador Program With Celebrity Endorsements

Saks Social Club Expands Ambassador Program

Saks has announced a significant expansion of its brand ambassador program, the Saks Social Club. This initiative, which began in 2020, has more than doubled in size and continues to grow, bringing together a diverse group of influential individuals from…

BusinessLuxury
The Best Designer Bags Under $1000

The Best Designer Bags Under $1000

Over the past decade, these designer accessories have transcended their traditional roles, becoming highly coveted assets that appreciate value over time. For those with a budget under $1000, the landscape of luxury handbags still presents viable options. Mid-tier designer brands…

Consumer & Shopping TrendsHandbags
Neiman Marcus Unveils Exclusive ‘Balmain Beach Club’

Neiman Marcus Unveils Exclusive ‘Balmain Beach Club’

Luxury retailer Neiman Marcus has once again partnered with legendary French fashion house Balmain to bring its customers a taste of the Côte d’Azur. The exclusive Balmain Beach Club collection, inspired by the glamour and elegance of the French Riviera,…

Fashion
McDonald's x P/C Launch New Line Of Merch

McDonald’s x P/C Launch New Line Of Merch

The P/C x McDonald’s collection launches today, representing a fusion of pop culture and philanthropy, offering fans a unique way to celebrate their love for McDonald’s while supporting a good cause. This innovative partnership brings McDonald’s iconic characters and motifs…

NewsRetail
Saks and Thom Browne Unveil New Capsule Collection

Saks and Thom Browne Unveil New Capsule Collection

Saks Fifth Avenue and Thom Browne have partnered to launch an exclusive, California-inspired capsule collection. infused with vibrant hues and whimsical twists, reimagines iconic silhouettes. The essence of California – known for its sun-drenched landscapes, laid-back lifestyle, and eclectic culture –…

BusinessFashion
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