The global icons of kawaii, Hello Kitty and Friends, are back in the creative digital world of Toca Boca World, igniting a new wave of togetherness, customization, and self-expression. This expanded collaboration brings not just Hello Kitty and Kuromi but also newcomers Cinnamoroll, Pompompurin, and Keroppi into the award-winning game. With millions of monthly active users, Toca Boca and Sanrio together are setting the bar for licensed digital play, community engagement, and the power of friendship.
Why This Collaboration Matters
“Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness, and self-expression…” shared Mathilda Engman, Head of Creative & Brand at Toca Boca. This collaboration stands out because of the shared community of fans and players. We saw amazing organic engagement and user-generated content from the community during the first collaboration, reflecting a genuine emotional connection. That kind of authentic fan response provides…
a powerful foundation for bringing these beloved icons into the game in a way that feels both fresh and culturally relevant. The pairing is more than smart business. It’s a joyful affirmation of what makes digital play meaningful for kids, pre-teens, and even nostalgic adults—customization, self-expression, and community.
Toca Boca World is a digital playground where millions of global users—the majority children—craft, share, and celebrate stories at their own pace.
New Characters and Features: A Kawaii Party Like No Other A party-ready Style Pack packed with Hello Kitty-themed fashion, hairstyles, and accessories A furniture pack designed around the unique personalities of Sanrio characters, perfect for parties, brunches, and creative decor A month-long gifting event with ten free character-inspired gifts for everyone Universal Values, Timeless Play Sanrio’s vision, encapsulated by the motto One World, Connecting Smiles, comes to life in this virtual world.
Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., celebrates the partnership: Hello Kitty and her friends have always inspired fans to celebrate friendship, kindness, and creativity – values that also resonate…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.