Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Fashion
  • Beauty
  • Luxury
  • Retail

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Alexander McQueen launches luxury home candle collection

Alexander McQueen launches luxury home candle collection

Alexander McQueen, the iconic British fashion house, has recently made a bold move into the world of home fragrances with the launch of its debut candle collection. The candle collection features three captivating scents – Ghost Flower, Pagan Rose, and Savage…

Beauty
Angelina Jolie unveils plans for fashion label Atelier Jolie

Angelina Jolie unveils plans for fashion label Atelier Jolie

Actress and director Angelina Jolie is set to launch a purpose-driven sustainable fashion label called Atelier Jolie. The brand aims to be a collaborative space where creative individuals can work with expert tailors, pattern makers, and artisans from around the…

Retail
Beyoncé Teases Hair Care Line with Instagram Post

Beyoncé Teases Hair Care Line with Instagram Post

Multi-talented singer, actress, and fashion icon Beyoncé has hinted at a new venture in her illustrious career: launching her own hair care line. The star took to Instagram to share the exciting news, posting a series of photos and a…

Retail
Dua Lipa and Versace to design women’s collection

Dua Lipa and Versace to design women’s collection

In a groundbreaking collaboration, renowned designer Donatella Versace and pop superstar Dua Lipa have come together to create the Versace High Summer “La Vacanza” women’s collection. This partnership between two powerful women in their respective industries is set to make…

Retail
Coach launches new sub-brand Coachtopia

Coach launches new sub-brand Coachtopia

Luxury brand Coach has recently launched a new sub-brand called Coachtopia, which focuses on circular craft and collaborative creativity. This innovative initiative is built upon the brand’s Made Circular design philosophy, aiming to reduce waste by designing, crafting, and reusing…

Retail
Balmain Collaborates with Evian for Ready-to-Wear Campaign

Balmain Collaborates with Evian for Ready-to-Wear Campaign

Luxury French fashion house Balmain and water brand Evian have recently unveiled the second phase of their ongoing partnership with the launch of a ready-to-wear capsule collection. This collaboration features 19 pieces, including hooded sweatshirts, shorts, t-shirts, bomber jackets, jeans,…

FashionLuxury
Netflix and Lacoste Partner for Merchandise

Netflix and Lacoste Partner for Merchandise

Lacoste, the French clothing brand known for its iconic green alligator logo, has teamed up with Netflix for a first-of-its-kind apparel collaboration. Launched on April 12, this unique collection celebrates the universes of eight popular Netflix shows, including Stranger Things,…

Retail
Christina Aguilera joins sexual wellness brand Playground

Christina Aguilera joins sexual wellness brand Playground

Grammy Award-winning singer-songwriter Christina Aguilera has recently joined Playground, a sexual wellness brand, as co-founder and chief brand advisor. Launched in 2022, Playground focuses on creating water-based personal lubricants designed to enhance pleasure and comfort during intimate moments. The brand…

Retail
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