Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Fashion
  • Beauty
  • Luxury
  • Retail

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

Revolve Group Is Getting Into AI-Generated Brand Campaigns

Revolve Group Is Getting Into AI-Generated Brand Campaigns

Revolve, an upscale fashion e-tailer, has recently unveiled its groundbreaking AI-generated billboard campaign called “Best Trip.” This innovative campaign marks the world’s first use of artificial intelligence in creating billboard advertisements. Launched in celebration of Revolve’s 20th anniversary, the campaign…

Fashion
Balenciaga Un-Archives Its Instagram Feed

Balenciaga Un-Archives Its Instagram Feed

Balenciaga has surprisingly restored its Instagram feed after months of archiving all posts. This decision followed the brand’s campaign controversies in 2022, which led to Balenciaga addressing the issues internally and archiving its social media feed. Demna, the creative director,…

FashionLuxury
Renaissance Couture by Beyoncé x Balmain

Renaissance Couture by Beyoncé x Balmain

Beyoncé has once again made headlines, this time by collaborating with French luxury fashion house Balmain to create a one-of-a-kind couture collection called Renaissance Couture. The collection was co-designed by Beyoncé and Balmain’s creative director, Olivier Rousteing, who have been…

Fashion
Walmart Launches Affordable Clean Beauty Products

Walmart Launches Affordable Clean Beauty Products

Walmart has recently launched a clean beauty platform called “Clean Beauty at Walmart” to cater to the growing demand for products that align with customers’ values. This online shop offers beauty products made without over 1,200 ingredients listed on their…

BeautyRetail
Jordin Sparks head shot with braids for cantu beauty

Jordin Sparks Becomes Cantu Beauty Newest Brand Ambassador

Cantu Beauty, has announced Grammy-nominated, multi-platinum singer/songwriter Jordin Sparks as the brand’s ambassador. As a longtime fan of the brand’s hydrating conditioning treatments and styling gels, Sparks is joining forces with Cantu to help shine a spotlight on the brand’s community initiatives…

Retail
H&M Launches Futuristic Sci-Fi Collection

H&M Launches Futuristic Sci-Fi Collection

Inspired by the Space Age, the Studio A/W’22 collection aims to blur the lines between reality and fantasy. With a bold color palette and streamlined silhouettes, gravity-defying fabrics and cutting-edge accessories, the collection offers a futuristic take on minimalism. The…

FashionRetail
Frank Ocean’s Luxury Brand Homer Teams With Prada

Frank Ocean’s Luxury Brand Homer Teams With Prada

Frank Ocean, the Grammy-winning musician, has ventured into the world of luxury fashion with his independent American brand, Homer. Established in 2018 and launched commercially in New York City in August 2021, Homer offers a range of luxury jewelry and…

Luxury
RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results