Fashion

Alice McCall is back with SHEIN collaboration

The beloved Australian fashion label Alice McCall has made a dramatic comeback, partnering with the global fast-fashion powerhouse SHEIN.

Published: Nov 13, 2023 9:00 AM

By Ifrah Nadeem

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Alice McCall is back with SHEIN collaboration

The beloved Australian fashion label Alice McCall has made a dramatic comeback, partnering with the global fast-fashion powerhouse SHEIN. This collaboration marks a significant milestone for Alice McCall, who had previously announced the liquidation of her eponymous brand earlier this year.

The fashion world was abuzz when news broke that McCall’s design prowess would once again grace the industry, but this time with an unexpected twist—a capsule collection with SHEIN.

The SHEIN x Alice McCall collection is a treasure trove of over 30 pieces, each embodying the designer’s signature romantic flair and catering to a variety of occasions.

The range is a celebration of femininity, featuring an array of designs from sequined mini dresses that sparkle like stars in a midnight sky to ruffled off-the-shoulder pieces reminiscent of Marie Antoinette’s opulent style.

In a pioneering move, the collection utilizes rescued textiles, thanks to SHEIN’s partnership with Queen of Raw. This initiative aligns with the growing demand for sustainable fashion, addressing excess inventory issues and giving new life to materials that would otherwise go to waste…

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Alice McCall is back with SHEIN collaboration

The beloved Australian fashion label Alice McCall has made a dramatic comeback, partnering with the global fast-fashion powerhouse SHEIN.

Unlock the rest of this story

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