Bath & Body Works’ Men’s Shop Goes on the Road

Among the high-profile athletes teaming up with Bath & Body Works are Christian McCaffrey, a running back for the San Francisco 49ers, Zay Flowers, a wide receiver for the Baltimore Ravens, and Marvin Harrison Jr., a star wide receiver from The Ohio State University.

These sports stars will be endorsing their preferred products from Bath & Body Works’ extensive range of over 200 men’s grooming items, spanning hair, beard, and skincare categories. According to a September 2023 report from Statista, the global male grooming market is expected to grow ~43% by 2028 (compared to 2022).

Today, Bath & Body Works’ Men’s Shop is one of the fastest growing categories in their impressive portfolio of personal care products.

To reach new men’s customers, Bath & Body Works is taking the shop on the road with a tour that will be stationed alongside key sporting events in nine markets with 14 tentpole stops and surprise mid-week stops planned along the route…