The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
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Articles by Sam Ohemeng
Persol Brings Its Cinema Heritage Into Brooklyn Bridge Park’s Summer Screenings
Persol’s Movies With A View partnership turns brand heritage into a physical eyewear experience.
Bloomingdale’s Puts Store Experience at the Center of Its Department Store Strategy
Bloomingdale’s latest strategy message connects physical retail, service and a differentiated brand mix.
Adidas Takes Its $500 Racing-Shoe Strategy Into Trail Running
Adidas’ limited Agravic Speed Ultra Evo launch transfers road-racing technology to trail and uses specialist retail at UTMB as its first route to market.
Huda Beauty Teams Up With Cardi B to Extend Easy Bake Ultra Snatched
Huda Beauty is adding a pink-and-lilac Ultra Snatched color story to Easy Bake with Cardi B, using an existing product line as the foundation for a September 10 launch.
Shopify Connects Claude Commerce Agents to Catalogs, Shop Sign-In and Checkout
Shopify’s Claude commerce example connects conversational discovery to live product data and a hosted checkout, while keeping payment outside the agent.
HOKA Brings a New Performance Retail Concept to Pavilion Kuala Lumpur
The fast-paced visual merchandising rollout transformed an empty space into an opening-ready destination in just two days, showcasing HOKA's efficiency and customer-centric approach.
Byredo Turns Future Memories Into an Immersive Selfridges Experience
Visitors to the Future Memories pop-up at Selfridges can explore Byredo's scents, sample the exclusive 100ml edition, and capture their experience with a dedicated photo moment.
What to Consider Before Buying a Large Format Printer
A large format printer's success depends on matching current job requirements. Get the ink system or width wrong, and mismatches will appear quickly, in ink bills and turnaround times.
On Opens its First Brazil Store With a 250 Sq. Metre Home at JK Iguatemi
On opened its first Brazilian store at JK Iguatemi in São Paulo on July 30, 2026. The 250-square-metre location preceded MorumbiShopping by one week.