lululemon Opens Its First APAC Men’s Pop-Up at Shinsegae Gangnam
The dedicated men’s store runs through November 30, pairing a seventh-floor assortment with a separate women’s space on the fifth floor.
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Articles by Sam Ohemeng
Champion and Ted Baker Bring The Gentlemen to Selfridges With Sportswear and Tailoring
Champion and Ted Baker connect The Gentlemen season two with boxing-inspired sportswear, British tailoring and a Selfridges retail launch.
MCM Joins The Run Club Zurich for a Community-Led Wellness Event
The August 22 gathering connects MCM with local running culture, putting shared participation at the centre of the brand experience.
POP MART’s Changsha Flagship Turns Character Collections Into Colour-Coded Retail Worlds
POP MART’s Changsha flagship concept combines a transparent façade, oversized characters and collection-led displays to connect theatrical design with product browsing.
Sadie Sink Fronts Calvin Klein’s Fall Denim Campaign
Aidan Zamiri directs the campaign, showcasing denim in new washes and silhouettes.
Louis Vuitton’s Dolomites Classic Run Takes Its Travel Story Through the Italian Alps
A day-two recap of the Dolomites Classic Run places mountain passes and Lake Iseo at the center of Louis Vuitton’s travel-led event storytelling.
Helly Hansen Targets More Than $1.1 Billion in Revenue by 2030
Kontoor Brands aims to elevate Helly Hansen's revenue to over $1.1 billion by 2030 through U.S. expansion and a year-round outdoor product range.
Tommy Hilfiger Takes Travis Kelce to The Plaza for Fall Campaign
The campaign blends sport, music, and fashion, showcasing updated American prep styles.
Oura Extends Menopause Impact Tool to Health Partners in Phased Rollout
Over 600,000 members have completed the scale, indicating its growing adoption.
Adidas Turns Mexico City Marathon Week Into a Community Running Hub
The Fuel Station at Avenida Insurgentes Sur 296 provided runners and supporters with a collaborative space for preparation and celebration of the 2026 Mexico City Marathon.