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ASICS Turns Its 1998 Japan Football Heritage Into a Fluxo W7M Gaming Collection

ASICS enters esports through its first gaming apparel collection with Brazil’s Fluxo W7M, connecting performance heritage with digital culture.

Published: Sep 23, 2026 4:38 AM

By Sam Ohemeng

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ASICS Turns Its 1998 Japan Football Heritage Into a Fluxo W7M Gaming Collection

ASICS Brazil has launched its first esports apparel collection in partnership with Fluxo W7M, bringing the Japanese sportswear brand’s performance heritage into the gaming world. The collection debuted through an event at the ASICS Oscar Freire flagship store in São Paulo, alongside a simultaneous reveal across the brands’ digital channels.

The partnership marks a first for ASICS globally. Fluxo W7M is the first esports organisation to receive sponsorship from the brand, creating a new platform for ASICS to connect its Sound Mind Sound Body philosophy with gaming, community and everyday lifestyle.

From Sport to Esports The ASICS x Fluxo W7M collection reinterprets traditional sporting references for a contemporary gaming audience. It includes T-shirts, hoodies, jackets, trousers, shorts, caps and accessories, combining performance minded fabrics with graphic details inspired by esports culture.

The range takes visual inspiration from the 1998 Japanese national football team jersey, which ASICS originally produced. The new Fluxo W7M 2026/27 jersey is one of the collection’s key pieces.

A First for ASICS ASICS and Fluxo W7M announced their partnership in June 2026, making the Brazilian esports organisation the company’s first sponsored gaming team worldwide. The initial relationship focused on community, physical conditioning, mental wellbeing and lifestyle, areas that align with ASICS’ core brand philosophy…

ASICS Turns Its 1998 Japan Football Heritage Into a Fluxo W7M Gaming Collection

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