Author Profile

Sam Ohemeng

Digital Editor

Sam Ohemeng is Digital Editor at RETAILBOSS, covering sportswear, footwear, and retail, with a background in wellness and sports.

  • News
  • Fashion
  • Marketing
  • Retail
  • Ecommerce

About

About Sam Ohemeng

Sam Ohemeng is Digital Editor at RETAILBOSS, covering sportswear, footwear, and retail. He has a background in wellness and sports. His reporting follows athletic brands, fitness-led experiences, athlete partnerships, and the connection between sport, community, and commerce. He also covers store openings and retail technology. His recent work includes reporting on adidas running events, Gymshark's Conditioning Club, Under Armour's store formats, and WHOOP's recovery experience at Paris Fashion Week.

Latest Stories

Articles by Sam Ohemeng

Adidas to release Yeezy inventory in August

Adidas to release Yeezy inventory in August

Adidas, the global leader in the sporting goods industry, has announced a further release of its Yeezy inventory in August 2023. This move comes after the company’s successful sale of the Yeezy product line in May 2023, following the termination…

FashionFootwear
Jacquemus Teams Up With Nike, J Force 1 Collection

Jacquemus Teams Up With Nike, J Force 1 Collection

Nike has joined forces with French designer Simon Porte Jacquemus to create the highly anticipated J Force 1 collection. This collaboration combines Jacquemus’ signature minimalist style with Nike’s performance excellence, resulting in a 15-piece collection that features elevated silhouettes, athletic…

FootwearLuxury
Chloé and Teva Collaborate on Shoe Capsule

Chloé and Teva Collaborate on Shoe Capsule

Chloé, a renowned luxury fashion brand, has collaborated with popular footwear brand Teva to create a unique line of summer sandals. This strategic partnership is an example of a marketing strategy that has been at the forfront of fashion collection…

FootwearLuxury
Adidas to Offload Remaining Yeezy Sneaker Inventory

Adidas to Offload Remaining Yeezy Sneaker Inventory

Adidas, the German sportswear giant, has announced plans to sell its remaining stock of Yeezy sneakers, a once highly sought-after collaboration between the company and American rapper, designer, and entrepreneur Kanye “Ye” West. The decision comes after Adidas severed ties…

Retail
The Athlete’s Foot Unveils Local Store Concept In Atlanta

The Athlete’s Foot Unveils Local Store Concept In Atlanta

The Athlete’s Foot (TAF), a global retailer of athletic-inspired lifestyle products, has launched its highly anticipated “neighborhood” concept store in midtown Atlanta, Georgia. The grand opening took place on April 28th and 29th, 2023, with several community-focused events at the…

Retail
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