Blake Lively Launches Blake Brown Haircare Line at Target

Launched into Target stores on July 31, 2024, the Blake Brown collection includes eight essential products to nourish and fortify all hair types. The lineup features two shampoos, two hair masks, a pre-shampoo treatment, a leave-in spray, a mousse, and a dry shampoo.

Notably, Lively’s collection forgoes traditional conditioner, promoting hair masks instead. Lively explained in a Target interview, “I like very simple systems. I admire people’s routines, but I don’t know how to do all that stuff. I don’t want 1,000 products. I want to be told all the steps; I don’t want a manual for it.

Make it simple, make it easy, make it fast and I can DO it.” Among the highlights is the Wild Nectar Santal Fundamental Nourishing Shampoo, a favorite of Lively’s, priced at $18.99, which promises soft, smooth, and frizz-free hair.

The Sandalwood Vanille Fundamental Strengthening Shampoo, another standout, uses a plant protein complex to boost volume and strength. Lively’s haircare routine, as she shared with Vogue, revolves around alternating between two shampoos and a hair mask, avoiding conditioner altogether…