Overview
About Cécred
Cécred is a haircare brand founded by Beyoncé, focused on healthy hair across all textures. Its launch drew enormous social engagement and positioned it as a prestige player in inclusive haircare.
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Cécred News
Cécred Haircare and the Power of Celebrity-Owned Beauty Brands
Cécred is an innovative haircare company founded by global superstar Beyoncé Knowles-Carter, dedicated to redefining beauty standards through science, inclusivity, and cultural authenticity. Launched in 2024, Cécred quickly established itself as a leader in luxury haircare by offering products designed…
Cécred by Beyoncé Doubles Ulta’s E-Commerce Sales Goals in 1 Day
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April 6, 2025, brings the 35-time award-winning brand to over 1,400 Ulta Beauty stores across the United…
Cécred’s Ulta Partnership Marks Biggest Haircare Rollout
Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s largest exclusive haircare launch – combining scientific credibility, inclusive positioning, and experiential retail at an unprecedented scale. Starting April 6, 2025, the 30-time award-winning hair…
Beyoncé’s Hair Care Line Cécred is Here
After rigorous analysis, including clinical trials, assessments in hair salons, and laboratory experiments, Cécred unveiled its first line of hair care products. The heart of the line lies in its state-of-the-art, patent-pending technology paired with age-old fermentation methods, resulting in…
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