Overview
About Lacoste
Lacoste is a French fashion brand known for polo shirts with the iconic crocodile logo, founded by tennis legend René Lacoste. Owned by Maus Frères, it is a global symbol of sporty, preppy elegance.
Fashion Week shows
Fashion Week Schedule
Upcoming official runway and presentation appearances from the RetailBoss Fashion Week Calendar.
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Paris Fashion Week Spring/Summer 202710:30 AM Show by invitation · Livestream
Latest coverage
Lacoste on RetailBoss
Lacoste Turns Shopping Cidade Jardim Into a Fashion and Coffee Destination
São Paulo's Café Lacoste blends French heritage with Brazilian coffee, creating a unique retail destination.
Lacoste and LAMAREL Turn St. Moritz Into a Lakeside Runway for Their 20-Piece Capsule Collection
The three-day event featured lakeside tennis, sailing, and dining, showcasing the collection's sport, travel, and lifestyle references.
Lacoste Turns The Fount Bar Into a Tennis Clubhouse at Selfridges London
The Fount Bar takeover, created by Harlequin, transformed The Fount Bar into a vibrant summer destination, providing a new way for visitors to engage with Lacoste beyond the shop floor.
Lacoste’s “Life is a Beautiful Sport” Campaign Stars Wang Yibo in a Sun-Soaked Paris Setting
Lacoste is back with a fresh wave of visuals for its 2026 global campaign, “Life is a Beautiful Sport,” starring House Ambassador Wang Yibo and shot through the lens of photographer Angelo Pennetta across the streets of Paris. Launched globally on April 27, 2026, the campaign marks the return…
Lacoste’s Unveils New Iconic Collection to the Mutua Madrid Open 2026
Lacoste is back on the clay in Madrid, unveiling a new Iconic Collection for Team Lacoste at the Mutua Madrid Open 2026, where performance minded tennis kits meet the brand’s signature courtside elegance. The looks are designed to move seamlessly…
Lacoste Strengthens Its Colombian Footprint with a New Bogotá Store at Parque Arauco Colina
Lacoste is deepening its commitment to Latin America, opening a new store at Parque Arauco Colina shopping center in Bogotá, Colombia, the latest milestone in the French brand’s rapidly accelerating regional expansion strategy. Colombia as a Strategic Growth Market The…
Lacoste Takes Over Galeries Lafayette Haussmann for a Women’s Exclusive Creative Collection
Lacoste has been handed a full carte blanche at Galeries Lafayette Paris Haussmann, taking over the iconic Coupole store with an immersive women’s fashion experience running from March 16 to April 6, 2026. The activation spans twelve boulevard window displays…
10 Best Brands Most Similar to Ralph Lauren
The legacy of Ralph Lauren is built upon a curated “American Dream” aesthetic, blending Ivy League preppy, English country heritage, and rugged Americana. For enthusiasts of this style, finding alternatives requires a focus on brands that possess their own historical…
Competitive set
Lacoste Competitors
Brands tracked alongside Lacoste based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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