Overview
About Lacoste
Lacoste is a French fashion brand known for polo shirts with the iconic crocodile logo, founded by tennis legend René Lacoste. Owned by Maus Frères, it is a global symbol of sporty, preppy elegance.
Latest coverage
Lacoste News
Calvin Klein Names Ayub Mohamed Chief Product Officer, Effective January 2027
The Lacoste executive will lead global design and merchandising, bringing category-spanning product experience to Calvin Klein’s leadership team.
Lacoste Connects Its Foundation’s 20th Anniversary With Store Activations
Coach-focused storytelling reaches selected stores, while a South African purchase contribution gives the anniversary campaign a specific retail mechanism.
Lacoste Pairs Its Godzilla Capsule With a Collector Exhibition in Thailand
The Thailand launch connects character-led apparel, a limited-run collectible display and local online sales under the Play Together concept.
Lacoste Opens at São Paulo’s Mata Lab, Bringing Its Store Concept Into a Heritage Setting
Lacoste has opened a dedicated store at Mata Lab in Cidade Matarazzo, adapting its retail concept to a protected São Paulo landmark.
How Brands Are Using Sport and Wellness Experiences to Build Community
From PUFF and adidas to lululemon, Lacoste and Kith, brands are using sport and wellness experiences to bring people together. Here is how founders can choose between a partnership, a recurring program and an ongoing destination.
Lacoste Opens Bali Padel Club and Retail Boutique at W Seminyak
A three-year collaboration places two padel courts, a Lacoste boutique and its first dedicated padel collection inside the W Bali–Seminyak resort.
Lacoste Opens a Landmark Boutique at City Centre Mall in Patna
The boutique reflects Lacoste India's strategy of bringing global fashion and heritage to consumers beyond major metros.
Lacoste Takes Over The Plaza in New York for the Final Major Tennis Season
From August 12 to September 6, Lacoste transforms The Plaza into a tennis-inspired destination, showcasing its iconic crocodile logo and polo heritage.
Lacoste Turns Shopping Cidade Jardim Into a Fashion and Coffee Destination
São Paulo's Café Lacoste blends French heritage with Brazilian coffee, creating a unique retail destination.
Lacoste and LAMAREL Turn St. Moritz Into a Lakeside Runway for Their 20-Piece Capsule Collection
The three-day event featured lakeside tennis, sailing, and dining, showcasing the collection's sport, travel, and lifestyle references.
Where Lacoste ranks
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Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Lacoste.
