Fashion

Lacoste

French sporty polo heritage

Overview

About Lacoste

Lacoste is a French fashion brand known for polo shirts with the iconic crocodile logo, founded by tennis legend René Lacoste. Owned by Maus Frères, it is a global symbol of sporty, preppy elegance.

Company snapshot

Category: Fashion
Founded: 1933
Headquarters: Paris, France
Founder: René Lacoste
Ownership group: Maus Frères
Reported revenue: $1.6B
Reported employees: 10,000+

Profile facts reflect the RetailBoss Insights source record updated July 22, 2026. Mutable figures should be read as source-period values.

Official website

Oct 4 Sun
Paris Fashion Week Spring/Summer 2027

10:30 AM Show by invitation · Livestream

View all Fashion Week calendars

Latest coverage

Lacoste on RetailBoss

UK Watchdogs Ban Nike Lacoste And Superdry Green Ads In A Major Warning To Fashion

The UK is sending a sharp warning to fashion as three high‑profile ads from Nike, Lacoste, and Superdry have been banned for greenwashing, after regulators ruled that their “sustainable” marketing claims misled shoppers. Why Nike Lacoste And Superdry Ads Were…

Retail

RETAILBOSS Team9 months ago

Lacoste opens new concept store at Langham Place, Hong Kong

Lacoste, a French luxury sports fashion brand, has expanded its global presence with innovative retail concepts. In 2024, the brand opened a new concept store at Langham Place in Hong Kong, inspired by the Harajuku district in Tokyo. This move…

Retail

RETAILBOSS Team2 years ago

Netflix and Lacoste Partner for Merchandise

Lacoste, the French clothing brand known for its iconic green alligator logo, has teamed up with Netflix for a first-of-its-kind apparel collaboration. Launched on April 12, this unique collection celebrates the universes of eight popular Netflix shows, including Stranger Things,…

Retail

RETAILBOSS Team3 years ago

Competitive set

Lacoste Competitors

Brands tracked alongside Lacoste based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

H&M Explore Popular · Sweden A fashion market peer with comparable popular positioning. Follow

Boden Explore Popular · United Kingdom A fashion market peer with comparable popular positioning. Follow

Calvin Klein Explore Popular · United States A fashion market peer with comparable popular positioning. Follow

Gap Explore Popular · United States A fashion market peer with comparable popular positioning. Follow

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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