Lacoste is back on the clay in Madrid, unveiling a new Iconic Collection for Team Lacoste at the Mutua Madrid Open 2026, where performance minded tennis kits meet the brand’s signature courtside elegance. The looks are designed to move seamlessly from high intensity rallies inside Caja Mágica to the wider tournament experience around the city.
Team Lacoste at the Mutua Madrid Open
For the current edition of the Mutua Madrid Open, Lacoste continues its role as official apparel partner, dressing both its athlete roster and key tournament crews. Players including Daniil Medvedev, Grigor Dimitrov and Eva Lys take to the clay in outfits that combine breathable technical fabrics with the clean, graphic lines that define Lacoste’s tennis heritage.
Alongside Team Lacoste, the brand also outfits ball kids, line judges and staff, turning the courts into a live showcase for its latest tennis silhouettes. Inside Caja Mágica, dedicated Lacoste boutiques extend this visual identity to fans, with official kits, lifestyle pieces and limited merchandise available on site.
New Open, Iconic Collection: design and palette
The New Open. Iconic Collection. line seen in Madrid is built around a colour palette that balances deep and sky blues with white and clay‑inspired terracotta accents, echoing the surface of the tournament courts. As Highxtar reports, this chromatic mix links directly to the event’s environment, from the burnt tones of the clay to the bright tones of the venue’s architecture.
Silhouettes lean into streamlined polos, performance T shirts, pleated and straight cut skirts, and tailored shorts, all cut for freedom of movement. Technical mesh panels, moisture wicking fabrics and carefully placed seams ensure the pieces stand up to long matches, while contrast tipping, subtle striping and the crocodile emblem keep the look unmistakably Lacoste.
Advanced technical design meets French elegance
The on court outfits sit within a broader Spring/Summer 2026 vision in which Lacoste redefines its sporting heritage between performance and emotion. Drawing on the formative tennis years of René Lacoste, creative director Pelagia Kolotouros introduces lighter, more fluid constructions that relax slightly after play, echoing that post match moment when garments settle on the body.
Technical fabrics are reimagined alongside iconic materials such as sheer organza, terry and reflective leather, creating a dialogue between heritage and experimentation. On court in Madrid, that translates into pieces that feel engineered first, but still carry an easy, French kind of polish.
Lacoste’s world inside and beyond Caja Mágica
Within Caja Mágica, Lacoste has built a full ecosystem around the tournament, with retail spaces offering both the performance collection and more everyday Fashion Sport creations. Customisation options and a curated selection of classic polos and new season essentials turn the venue into a live expression of the brand’s French Fashion Sport identity.
The presence continues beyond the courts, with installations across Madrid locations such as Gran Vía, Serrano and Adolfo Suárez Madrid Barajas Airport, extending the tournament’s energy into the city. For fans and players alike, the New Open. Iconic Collection. at the Mutua Madrid Open 2026 becomes less a one off capsule and more a snapshot of where Lacoste is taking tennis style next.
