Overview
About On Running
On is a Swiss performance running brand known for its CloudTec cushioning technology. It has rapidly grown into a global athletic footwear leader and a favorite among runners.
Latest coverage
On Running on RetailBoss
On Co‑Founders Return as Co‑CEOs to Steer the Next Era of Global Growth
Swiss performance brand On Holding AG is entering a new leadership era, with co founders David Allemann and Caspar Coppetti set to become Co CEOs while continuing as Executive Co Chairmen of the Board, effective May 1, 2026. The move…
10 Best Brands Most Similar to Under Armour
Under Armour revolutionized the athletic market by focusing on the “under” layer, technical base layers that manage moisture and temperature. For athletes and enthusiasts, the best alternatives are brands that prioritize technical innovation, performance first engineering, and a deep athletic…
Top 10 DTC Brands That Successfully Scaled into Retail
The shift from pure direct to consumer to true omnichannel is no longer a branding experiment it is the viability test for DTC business models in 2026. What began as a margin and data play online has run into structural…
Competitive set
On Running Competitors
Brands tracked alongside On Running based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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