Paula’s Choice Connects Sports Marketing With Hannah Waddingham Campaign
Paula’s Choice is extending its sports-focused marketing into entertainment with a Hannah Waddingham campaign built around a direct-to-camera skincare-coach character.
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Prada Beauty Brings Sébastien Tellier and Léo Walk to Palais-Royal for Paradigme Le Parfum
Prada Beauty brought live music and contemporary dance to the Cour d’honneur of Paris’s Palais-Royal to celebrate Paradigme Le Parfum. The event paired a piano performance by Sébastien Tellier with dance by Léo Walk, giving the fragrance launch a cultural setting built around the interaction between two artistic disciplines.
Valentino Beauty Turns Los Angeles Into a Vendetta Fragrance Launch Experience
Valentino Beauty extended the cinematic world of Vendetta Donna and Uomo into Los Angeles with a September 9 launch event combining a daytime road trip and an evening at the Vendetta Motel. The activation brought the fragrance campaign’s themes into physical settings, guest casting and music.
Gucci Brings Jin, NINGNING and Tom Brady Together in Its Primavera Portrait Campaign
Gucci’s Primavera campaign brings together talent from music, sport and fashion in portraits by Michal Chelbin, presenting the collection from Demna’s first Gucci runway show through a wide-ranging cast. Global brand ambassadors Jin of BTS, NINGNING of aespa and Xiao Zhan appear alongside Shawn Mendes, Tom Brady and Alex Consani.
Rhode Celebrates Alexandra Leclerc Collaboration With a Monaco Dinner
Rhode brought its Alexandra Leclerc collaboration to Monaco with a launch dinner at La Vigie Zanoni, pairing a waterfront setting with personalized tableware and its new miniature blushes. The event gave the beauty launch a physical setting built around the collaborator, alongside a product range designed to clip onto bags and travel with its wearer.
Jordan Brand Connects Youth Basketball and Ambassador Development at The One Finals in Shanghai
Jordan Brand brought its global youth basketball program to Shanghai for The One finals, using a one-on-one tournament to connect emerging players with its athlete and entertainment community. The August 29 event followed regional qualifiers across more than 20 cities, with winners earning a place as official brand ambassadors.
The Ritz-Carlton Gives Tennis a Luxury Brand Treatment in New York
The Ritz-Carlton New York, Central Park has brought tennis imagery into a branded display that carries the hotel’s identity through racquets, balls and decorative installations. Images shared during US Open week show how sporting references can be adapted to a luxury hospitality setting without relying solely on conventional tournament signage.
adidas Turns Seoul’s Hybrid Port Into a Training Ground for Product Trials
adidas brought athletes, creators, media and adiClub members together at RUNPORT MAPO in Seoul for THE HYBRID PORT, an activation built around trying its training products in use. The experience combined ADIZERO DROPSET PRO and the IRONSTEIN Collection with coaching, technical discussions and recovery sessions.
ELIXIR Uses Figure Skaters’ Future-Self Stories to Introduce Its Brand Mission Film
Shiseido’s ELIXIR has introduced a brand mission film featuring figure skaters Riku Miura and Ryuichi Kihara, using their personal outlook to communicate confidence in aging. A Tokyo press event brought the pair’s sporting partnership into the skincare brand’s campaign launch.
MAX&Co. Centers Real Women in a New Creative Direction for Its 40th Anniversary
MAX&Co. is marking its 40th anniversary with The Vision Ahead, a new creative direction introduced through its Fall/Winter 2026 collection. The campaign places four women and their everyday lives at the center of the brand’s next chapter, connecting its message to a versatile wardrobe of tailoring and casualwear.
Miu Miu Brings Alice Diop’s First Exhibition to Art Basel Paris With Free Admission
Miu Miu will present Geste de Consolation, a project by French filmmaker Alice Diop, at Palais d’Iéna in Paris from October 21 to 25, 2026. The exhibition forms part of the brand’s role as an official partner of Art Basel Paris’ Public Program and will offer free admission.