Abercrombie Brings Top Creators Together at LTKCon With a Fall Fashion Preview
A welcome party and Abercrombie House connect creator relationships with a physical presentation of the brand and its fall assortment.
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Salomon Brings Gravelanza to Los Angeles With Team Racing and a Five-Mile Run
The October 3 event in Griffith Park combines gravel running, live music and community activities.
Ralph Lauren Turns the US Open Pink for Its Pink Pony Mission
Ralph Lauren connects tournament hospitality, Pink Pony apparel and its cancer-care mission through a coordinated US Open activation.
Desigual Taps Vivian Jenna Wilson for Its Born to Disobey Fall Campaign
Desigual’s FW26 campaign pairs Vivian Jenna Wilson with the DESI 84 robot character and carries its message into a special-edition T-shirt.
Golden Goose Names Belinda Bencic an Ambassador With an Off-Court Campaign
The tennis player joins Golden Goose’s ambassador community in a city-based campaign that connects sport with the brand’s everyday fashion offer.
How essie Turns Familiar Shade Names Into Its ‘Cheeky Luxury’ Marketing Strategy
With outdoor advertising in four cities and a playful visual identity, essie is using its existing shade portfolio to connect accessible nail beauty with luxury-style storytelling.
Betty Crocker Turns Its Packaging Refresh Into a Fashion Moment With Cake-Slice Handbags
The Betty Ate Collection translates familiar cake mixes and the red-spoon identity into limited-edition accessories, putting a grocery-aisle redesign into a fashion conversation.
Watch: Alicia Keys Narrates Moncler’s New York Retrospective Film
Moncler's New York in Moncler film turns more than two decades of brand history into a launch platform for its largest global flagship, with narration and unreleased music from Alicia Keys.
Georgina Rodriguez Wears Pasquale Bruni High Jewelry in Venice
Pasquale Bruni used Georgina Rodriguez's Venice Film Festival appearance to present its latest high jewelry as a coordinated, recognizable collection story.
Columbia Turns Gabriel Rueda’s UTMB Finish Into Technical Product Proof
Gabriel Rueda’s 20th-place UTMB Mont-Blanc finish gives Columbia a credible platform for athlete testing and technical trail-running storytelling.
Ferragamo Brings a Family Story to the Venice Film Festival
Ferragamo’s short film Un Passo alla Volta will premiere at Teatro La Fenice, using a personal story and family participation to renew the house’s connection to cinema.