MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
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Cartier Builds a New Cinema Club Around Film’s Creative Communities
Cartier introduces an international Cinema Club programme at Venice.
L’Occitane Takes Its Provençal Heritage to Armenia for a 20-Creator Experience
L’Occitane marks its 50th anniversary with 20 influencers in Armenian lavender fields.
ASOS Magazine Returns as the Retailer Puts Styling Advice Back Into Discovery
ASOS connects its autumn campaign to the return of ASOS Magazine.
The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
Persol Brings Its Cinema Heritage Into Brooklyn Bridge Park’s Summer Screenings
Persol’s Movies With A View partnership turns brand heritage into a physical eyewear experience.
Tory Burch Connects Tennis and Fashion Through Snoopy in Style NYC
Tory Burch’s one-off Snoopy design places the brand inside a cultural exhibition timed around New York’s fashion and tennis calendar.
Loewe Names Spike Fearn as a New Brand Ambassador
Loewe’s appointment of Spike Fearn adds a new public-facing relationship to its brand-building activity.
Mytheresa Unveils a Refined Logo as It Strengthens Its Luxury Identity
Francis Belin leads Mytheresa into a new phase of growth with an elegant and versatile identity.
Why Everyone Is Suddenly Calling Everything “Kinda Chic”
The phrase 'kinda chic' has rapidly transformed social media, celebrating ordinary life with style. Its appeal lies in its inclusivity, encouraging individuals to embrace their unique personal expressions.
LTK Launches an Agentic Platform as Creator Advertising Reaches $44 Billion Dollars
This platform leverages over 15 years of creator commerce intelligence, providing brands with a comprehensive AI-driven marketing solution.