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Brooks Running brought community runs, shoe demonstrations and a Mobile Runner concierge to Berlin around the 2026 marathon, extending its running message beyond the race course.
Nespresso and Swarovski are rolling out a limited holiday collection online and through both brands’ boutiques, pairing coffee products with crystal-led accessories and decorations.
JD Sports and Saucony staged a September 26 Marseille event mixing rap, freestyle challenges, screen printing and local art with Saucony’s Retro Tech footwear story.
ASICS introduced its GEL-STRATUS MC collection in Mumbai through an invited shoe-customization workshop with local artist Siddhesh and removable charms.
Burberry's 170th-anniversary portrait campaign features 170 people in London, New York, Seoul and Shanghai wearing ten of the house's outerwear styles.
lululemon has added Macklin Celebrini to its ambassador roster, extending its athlete-led community strategy into hockey.
MCM partnered with Flaunt for a West Hollywood gathering around the magazine's Bebe Rexha cover, combining an editorial moment with a live performance and brand event.
CNC Agency created a circus-inspired traveling activation for Amika's Protector collection, turning an Airstream into a product-discovery space with samples and live programming.
Snap Inc. and Nordiska Kompaniet brought Snapchat into NK's windows, brand activations and a retail industry summit in Stockholm.
Zalando is linking its BMW Berlin Marathon sponsorship through 2027 to running tools, brand activations and its wider sports-shopping strategy.
The beauty brand’s second original album features seven rising artists, with a Genius live performance and distribution across music platforms and Roblox.