Georgina Rodriguez Wears Pasquale Bruni High Jewelry in Venice
Pasquale Bruni used Georgina Rodriguez's Venice Film Festival appearance to present its latest high jewelry as a coordinated, recognizable collection story.
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Columbia Turns Gabriel Rueda’s UTMB Finish Into Technical Product Proof
Gabriel Rueda’s 20th-place UTMB Mont-Blanc finish gives Columbia a credible platform for athlete testing and technical trail-running storytelling.
Ferragamo Brings a Family Story to the Venice Film Festival
Ferragamo’s short film Un Passo alla Volta will premiere at Teatro La Fenice, using a personal story and family participation to renew the house’s connection to cinema.
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
Cartier Builds a New Cinema Club Around Film’s Creative Communities
Cartier introduces an international Cinema Club programme at Venice.
L’Occitane Takes Its Provençal Heritage to Armenia for a 20-Creator Experience
L’Occitane marks its 50th anniversary with 20 influencers in Armenian lavender fields.
ASOS Magazine Returns as the Retailer Puts Styling Advice Back Into Discovery
ASOS connects its autumn campaign to the return of ASOS Magazine.
The North Face Uses Everest Film Storytelling to Reinforce Its Mountain Identity
The North Face’s promotion of Everest: The Other Side connects its brand narrative with elite mountaineering ahead of the film’s theatrical release.
Persol Brings Its Cinema Heritage Into Brooklyn Bridge Park’s Summer Screenings
Persol’s Movies With A View partnership turns brand heritage into a physical eyewear experience.
Tory Burch Connects Tennis and Fashion Through Snoopy in Style NYC
Tory Burch’s one-off Snoopy design places the brand inside a cultural exhibition timed around New York’s fashion and tennis calendar.
Loewe Names Spike Fearn as a New Brand Ambassador
Loewe’s appointment of Spike Fearn adds a new public-facing relationship to its brand-building activity.