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In a collaboration that feels both unexpected and perfectly aligned, Lululemon and Erewhon have teamed up for their first-ever capsule collection, celebrating their shared commitment to community, wellness, and a holistic lifestyle. The partnership captures what both names have become…
Soma is turning up the heat this holiday season with the launch of its new Holiday Cool Nights Campaign. The intimates brand, known for combining comfort and sophistication, has announced Emmy-nominated TV host, producer, model, and New York Times Best-Selling…
For New Yorkers walking along Fifth Avenue this October, the city’s most iconic retail corner has a new glow. Italian luxury maison Loro Piana, the brand synonymous with Quiet Luxury, has unveiled an enchanting light display and art installation on…
Ashley Graham, supermodel, new mom, and champion for body inclusivity, has joined forces with Breescape, an innovator in cooling bedding, to spotlight a very real and often overlooked issue: hot, restless nights that disrupt sleep for millions worldwide. The new…
e.l.f. Cosmetics, a division of e.l.f. Beauty (NYSE: ELF) has become the first-ever brand to debut a native shoppable livestream element on Twitch, unveiled in partnership with Amazon Ads. The feature—called eyes.lips.first.—ushers in a new era for interactive retail, allowing viewers…
If Coachella is REVOLVE’s runway, then the REVOLVE Social Club is its beating heart — an invite-only hybrid of retail, lifestyle lounge, and influencer clubhouse that perfectly embodies the brand’s cult status in the fashion world. First opened in 2016…
Bobbi Brown Cosmetics has officially announced Sara Foster—actress, entrepreneur, podcast host, and co-founder of the fashion label Favorite Daughter, as its newest Global Ambassador, marking the start of a long-term partnership that embodies the beauty brand’s timeless message: confidence through…
On October 8, 2025, Gap Inc. ushered in a new era for content creators, influencers, and digital storytellers with the debut of its cross-brand content creator and social media advocacy program. This initiative—available across Old Navy, Gap, Banana Republic, and…
A latte branded with a Louis Vuitton monogram or an arched pastry served in a Gucci garden, these are no longer just fleeting pop-ups but the heart of luxury’s new hospitality playbook. In 2025, major fashion labels are investing heavily…
In March 2025, global fast-fashion giant H&M announced a move set to fundamentally reshape how fashion content is created and consumed: the company will debut AI-generated digital “twins” of 30 real models, rolling out instantly recognizable avatars across ads and…