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Nongshim and Aespa Deliver Spicy Happiness Globally with New Shin Ramyun Campaign
With music, branded packaging, collectibles, and live activations, Shin Ramyun is being positioned as a global comfort food that transcends borders.
Casablanca Paris Enters New Era with Priya de Souza as Chief Marketing Officer
Priya de Souza is a graduate of Newcastle University, where she studied Modern Languages and Literature (Spanish and Portuguese). Born in the UK, de Souza’s flair for languages and international culture guided her professional ambitions from the outset. She entered…
E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Why American Eagle “Great Jeans” Campaign Ignites Widespread Debate
In July 2025, American Eagle launched a new denim advertising campaign starring actress Sydney Sweeney, and quickly found itself at the center of a cultural controversy spanning social media, politics, and brand reputation. The campaign’s tagline, “Sydney Sweeney has great…
Touchland and Crocs Deliver Playful Custom Sanitizer Collaboration
In a bold fusion of personal care and playful fashion, Touchland, the innovative hand sanitizer brand, joined forces with footwear icon Crocs for a limited-edition sanitizer case collection, broadcasting the news in July 2025 with a campaign that delighted both…
Whatnot’s $225 Million Series F Funding Marks Live Shopping’s Breakout Year
Whatnot, a leading live shopping platform, secured a landmark $225 million Series F funding round, pushing its valuation to $11.5 billion, more than double its worth at the start of the year. This milestone follows less than a year after…
Top 8 Growth Strategies from HubSpot’s 2025 State of Newsletters Report
HubSpot just released ‘The State of Newsletters’ 2025 Report at a pivotal moment for Substack publishers, with over 5 million paid subscriptions and top newsletters collectively generating more than $40 million annually. The landscape is booming, yet getting noticed and…
Lululemon and Erewhon Launch 19-Piece Capsule Collection
In a collaboration that feels both unexpected and perfectly aligned, Lululemon and Erewhon have teamed up for their first-ever capsule collection, celebrating their shared commitment to community, wellness, and a holistic lifestyle. The partnership captures what both names have become…
Padma Lakshmi Stars in Soma’s Holiday Cool Nights Campaign
Soma is turning up the heat this holiday season with the launch of its new Holiday Cool Nights Campaign. The intimates brand, known for combining comfort and sophistication, has announced Emmy-nominated TV host, producer, model, and New York Times Best-Selling…
Loro Piana Illuminates Fifth Avenue With Bergdorf Goodman Light Spectacle
For New Yorkers walking along Fifth Avenue this October, the city’s most iconic retail corner has a new glow. Italian luxury maison Loro Piana, the brand synonymous with Quiet Luxury, has unveiled an enchanting light display and art installation on…