LANEIGE Turns Skincare Science Into a Game With Its U.S. Wonder Lab Tour
This hands-on laboratory experience enhances product education, making it easier for customers to absorb hydration benefits and ingredients through interactive play.
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Beauty Retail News
Beauty retail news, analysis, and trends covering brands, skincare, cosmetics, fragrance, store openings, and consumer demand.
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Bottega Veneta Turns Fragrance Notes Into Gelato Outside Selfridges
The Alta collection, featuring 10 Eau de Parfum expressions, combines Italian and global ingredients, creating a memorable fragrance journey.
Byredo Turns Future Memories Into an Immersive Selfridges Experience
Visitors to the Future Memories pop-up at Selfridges can explore Byredo's scents, sample the exclusive 100ml edition, and capture their experience with a dedicated photo moment.
Zhang Ziyi Brings Her legacy as a 12-time Best Actress to Clarins Precious
Clarins has partnered with Chinese actress Zhang Ziyi for its new skincare line, Clarins Precious. The campaign emphasizes expert formulation and plant science, positioning Zhang as a global ambassador with cultural relevance.
FUGAZZI Brings Angel Dust and Vanilla Haze to Sephora Europe
This multi-market launch allows FUGAZZI to connect with a diverse range of fragrance enthusiasts.
Fenty Beauty Turns Myer Melbourne Into an Immersive Beauty Destination
The immersive retail experience combines beauty products, skincare, and exclusive fragrance, celebrating Melbourne's creative culture.
Helena Rubinstein Takes Its Plump Voyage Across Four Chinese Cities
The campaign invites consumers to a sensory journey with Prodigy Cellglow The Rich Dewy Essence, emphasizing hydration and renewal.
Olive Young Brings 19 Korean Beauty Brands to More Than 500 Sephora Stores
This curated selection, designed to introduce American customers to a complete K-beauty skincare routine, includes both established and newer rising brands, accessible entry-level products, and beauty devices.
La Mer Promotes Its Rejuvenating Night Cream With New Overnight Testing Claim
Designed with Miracle Broth and MRA-3, this cream targets eight signs of aging for a revitalized complexion.
KAYALI Turned Atelier Des Lumières Into a Fruity Dream World For Eden Sweet Peach 35
The brands' recent launches in Paris, London, and Sicily showcase how technology can be a powerful tool in building memorable and engaging experiences.
K18 Hair Brings More Than 800 Guests to Sephora for a FutureIQ™ Scalp Health Lab
New York City was transformed by K18's FutureIQ™ Hair Longevity Serum campaign, which used The Tumblehair installation to raise awareness about scalp health and premature hair ageing.