NEST New York Brings Cardamom Latte to Douglas With a Multi Market Fragrance Activation

NEST said the events connected it with more than 1,500 store team members as well as press, influencers and shoppers. Its Brewed to Layer experience let guests try the scent on its own or with NEST perfume oils. The company said more than 2,300 lattes were served across the events.

A Retailer-Led Introduction The market rollout matters because an exclusive retailer relationship can put fragrance discovery, education and purchase in the same channel.

Training Douglas store teams and offering layering trials gives shoppers a way to experience a scent that cannot be evaluated through a product description alone. NEST identified the DACH, Poland and Benelux markets as part of its Douglas launch.

The events reported by the company took place in Germany, Poland and the Netherlands, giving Douglas teams and shoppers in several markets a shared introduction to the new scent.