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Beauty retail news, analysis, and trends covering brands, skincare, cosmetics, fragrance, store openings, and consumer demand.
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Guerlain is bringing L’Heure Bleue to the banks of the Seine with a three-day Paris experience that combines fragrance discovery, the perfume’s origin story and bottle personalization. The activation runs September 11–13, 2026, at 50 quai de la Mégisserie in the city’s first arrondissement.
LOEWE has introduced five new fragrances in its 2026 Crafted Collection, extending the range through scents inspired by the natural world. The house says the collection is available through its website.
Boots has welcomed the latest BREAKOUT Beauty cohort to its Nottingham head office, giving emerging, founder-led beauty businesses access to retail teams and sessions focused on preparing for growth.
APR is taking Medicube on a four-city pop-up tour across the United States and Europe, adding temporary physical sales and demonstration spaces as the Korean beauty group expands in Western markets.
Buff Beauty is entering its first national retail partnership through more than 600 Target stores and Target.com on September 10, just two months after launching direct-to-consumer.
Burberry Beauty has transformed a historic Shanghai villa into the West Bund British Makeup Station, a multi-month activation built around the brand’s British identity. Coty described the space as an immersive, London-inspired destination designed for beauty discovery.
Kenzo Parfums is extending its relationship with Coral Gardeners to L’Eau Ambrée, connecting another fragrance in its portfolio with the organization’s coral-restoration work. LVMH says the partnership began around the launch of L’Eau Pure, when Coral Gardeners joined the house as activist ambassadors.
Groupe Clarins is highlighting more than three decades of skin-longevity research as part of its approach to beauty and well-being. The company says that work includes 10 patents, 13 scientific publications and 12 collaborations with international institutions.
Wella Company is bringing Wella Professionals, Sebastian Professional, Nioxin and Briogeo to Target Beauty Studio when the retailer’s new beauty format launches on September 10. The destination will operate in more than 600 stores and online.
The cosmetics brand is bringing product recommendations into Alta’s AI wardrobe-planning platform alongside a four-market campaign.
Rodan + Fields is expanding its Ulta Beauty presence from 150 to 400 stores and launching on Amazon Premium Beauty, broadening distribution beyond its direct and affiliate channels. The skincare company announced the moves on September 8.