Sally Beauty to Renovate 30 Stores and Save $120 Million
Early data from these refreshed locations signals strong consumer engagement and the potential for broader rollout.
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Àuda.B Beauty Hosts Soft-Launch in Los Angeles
Àuda.B Beauty positions itself as a trailblazing skincare brand focused on advanced solutions for sensitive and acne-prone skin.
Colman Domingo Named First Global Fragrance Ambassador for Valentino Beauty
Domingo’s connection with Valentino is deep-rooted. He is frequently spotted at the front row of the brand’s runway shows and, under the tenure of Creative Director Alessandro Michele, brings Hollywood prestige to the Italian house’s menswear and beauty divisions. Valentino…
Dr. Melaxin’s TikTok BFCM Super Brand Day Bringing 80% Off Viral Skincare Favorites
Running now through December 1, the event features Dr. Melaxin’s top-performing TikTok Shop products with exclusive bundles and limited-time deals.
TikTok’s Favorite K-Beauty Brands Now at Sephora in 2025 Expansion
This year set a new high-water mark for Korean beauty brands in the U.S., as Sephora executes a bold series of exclusive launches, from cult-favorite names to storied heritage labels, showcasing why K-beauty is more than a fleeting trend. With…
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
Mexican Cosmetic Brand Sarelly Wins Beauty Connect LA Breakout Award
Sarelly, the innovative Mexican cosmetics brand, won the Breakout Award at Beauty Connect LA 2025, earning recognition for its vibrant, vegan beauty products
E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims
The suit alleges Edgewell’s marketing misled buyers into paying premium prices for a product that fails to provide the promised sun protection.
Thinkbaby Faces Class Action Lawsuit Over “Natural” and “Sunblock” Claims
Thinkbaby, owned by Topix Pharmaceuticals, is at the center of a major class action lawsuit, Cole v. Topix Pharmaceuticals Inc. Et Al (filed October 16, 2025, Case No. 1:25-cv-08577), challenging both the natural and sunblock claims in its baby sunscreen…