Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
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Beauty Industry News
Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Mexican Cosmetic Brand Sarelly Wins Beauty Connect LA Breakout Award
Sarelly, the innovative Mexican cosmetics brand, won the Breakout Award at Beauty Connect LA 2025, earning recognition for its vibrant, vegan beauty products
E.l.f. Cosmetics Face Backlash After Featuring Comedian Matt Rife
The campaign ignited boycotts and negative influencer reactions on TikTok and Instagram, forcing E.l.f. to issue a public apology and admit the disconnect between their brand values and Rife.
Hawaiian Tropic Faces Nationwide Lawsuit Over “SPF 50” Sunscreen Claims
The suit alleges Edgewell’s marketing misled buyers into paying premium prices for a product that fails to provide the promised sun protection.
Thinkbaby Faces Class Action Lawsuit Over “Natural” and “Sunblock” Claims
Thinkbaby, owned by Topix Pharmaceuticals, is at the center of a major class action lawsuit, Cole v. Topix Pharmaceuticals Inc. Et Al (filed October 16, 2025, Case No. 1:25-cv-08577), challenging both the natural and sunblock claims in its baby sunscreen…
Why Winnie Harlow’s Tribute to Whitney Houston Sparked Heated Debates
While Harlow insisted the performance was an homage, citing her personal admiration and family connection to Houston, critics argued that recreating such a sensitive moment was in poor taste.
Sukoshi Rises as North America’s Fastest Growing K-Beauty Retailer
Sukoshi, the breakthrough Canadian-based Asian beauty retailer, is cementing its status as a North American market leader in K- and J-beauty with more than 20 U.S. stores planned for 2025, spanning from New York City to major shopping destinations nationwide.…
Medicube Goes Nationwide to 1,469 Ulta Beauty Stores
Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation,…
Lancôme’s “Idôle Power” with Olivia Rodrigo Redefines Modern Femininity
French beauty house Lancôme enlists Olivia Rodrigo, Grammy-winning pop sensation and voice of Gen Z, as the global face of its newly launched Idôle Power Eau de Parfum Intense. The strategic partnership marks a new era for both the storied…
TIRTIR Brings K-Beauty Pop-Ups to Los Angeles and Tokyo
The K-beauty phenomenon TIRTIR is set to electrify global beauty fans with two simultaneous pop-ups in November 2025, in Los Angeles and Tokyo, a move that underscores the brand’s rocket-speed international expansion, cult following, and commitment to community-first brand experiences. Pop-Up…
Being Haircare Brings Under $7 Custom Solutions to Walmart Stores
Being, a personalized hair care DTC brand, made its highly anticipated debut in hundreds of Walmart locations across the United States. Known for its mission to offer universally accessible and truly customized solutions, Being brings tailored shampoos, conditioners, and targeted…