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Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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The beauty world’s best-kept secret is making a major retail move. New Zealand’s renowned wellness brand Mānuka Health has officially announced its expansion into North American retail, partnering with two prestigious beauty retailers: The Detox Market and Violet Grey. This…
Eastman has unveiled a landmark innovation in sustainable beauty, introducing Esmeri™ CC1N10—a biodegradable micropowder poised to transform the color cosmetics industry while aligning with strict EU microplastics regulations. Eastman Debuts Esmeri™ CC1N10 for Cosmetics Global specialty materials leader Eastman announced…
NYX Professional Makeup is turning up the glam and the fun this summer with its latest campaign, “If You NYX [Professional Makeup] You Know” (IYNYK), featuring none other than Paris Hilton and Saweetie. The campaign highlights the brand’s commitment to professional quality,…
Kourtney Kardashian Barker’s Lemme supplement empire is under legal scrutiny, as allegations of deceptive advertising spark a class action investigation by a national litigation firm. Lemme Faces Class Action Over Deceptive Marketing The popular wellness brand Lemme, founded by reality…
CVS customers across the United States may soon find their neighborhood pharmacy closing its doors, as the retail giant confirmed it will shutter 270 locations in 2025. The move is part of a sweeping, multi-year restructuring plan aimed at streamlining…
Prose, the global leader in AI-powered custom hair and skin care, has opened the doors to its brand-new West Coast Customization Center in Commerce, California. The 43,000-square-foot facility officially launched on June 5, 2025, marking Prose’s first expansion outside New…
A new report from Atelier and Accenture reveals that the beauty industry is facing an urgent innovation shortfall, costing brands billions in lost revenue each year. As consumer demand for new products surges, many beauty companies are struggling to keep…
Fragrance house Free Yourself has launched on Scentbird, introducing a collection of unisex scents designed to inspire emotional well-being and personal growth. The brand is recognized for blending Positive Psychology with artisanal perfumery, creating sensory rituals that encourage presence and…
Lancôme has launched Idôle House, an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy. Located at 210 Lafayette Street in SoHo, the event took place from June 6th to 8th,…
NielsenIQ (NIQ) and Sephora have announced a landmark multi-year data sharing agreement designed to deliver the Full View of the North American beauty landscape. This collaboration aims to democratize access to beauty data for brands across the U.S. and Canada, unlocking unprecedented…
A new era of self-care has arrived with the exclusive launch of SHAMPOOHOTEL at Ulta Beauty. Designed to turn everyday routines into moments of indulgence, SHAMPOOHOTEL introduces a hotel-inspired collection of hair and body care essentials. Featuring professional-grade formulas paired…