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Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide. This move follows a successful trial in 700 stores since 2023 and underscores the brand’s rapid ascent in the “skinification” of haircare—a trend merging scalp health…
We’re witnessing a fundamental restructuring of retail power dynamics that will define commerce for the next decade. The most successful emerging brands aren’t just selling products – they’re building passionate communities around shared values and authentic engagement. This transformation signals…
Retail transforms when giants collaborate. The strategic partnership between Ulta Beauty and Target continues to expand, with plans to reach over 800 Target locations. This shop-in-shop concept signals a fundamental shift in how retailers compete and collaborate in the coming…
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April 6, 2025, brings the 35-time award-winning brand to over 1,400 Ulta Beauty stores across the United…
Skincare brand BYOMA has launched its Ultralight Face Fluid SPF50, a groundbreaking sunscreen designed to merge high-performance sun protection with advanced barrier repair technology. The product, now available at Target and Ulta for $18.99–$19.99, builds on BYOMA’s mission to democratize science-backed skincare while addressing the…
method, the award-winning brand known for its clean beauty, sustainability and design, has officially launched its products at Ulta Beauty. This partnership marks a pivotal moment for method, as it introduces its innovative personal care line to Ulta’s vast customer…
SKIMS transformed shapewear from functional undergarments into a fashion statement in just three years. Kim Kardashian’s brand, now valued at $4 billion, redefined an entire category through innovative designs, inclusive sizing, and masterful marketing. But as rumors of a SKIMS…
The pristine beauty counters of luxury department stores are becoming relics of a bygone era. As shoppers migrate online in record numbers, the beauty industry is experiencing a seismic power shift that few could have predicted just five years ago.…
Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures. SKIMS, the lifestyle brand co-founded by Kim and entrepreneur Jens Grede, has acquired SKKN BY KIM from Kardashian and beauty…
Ulta Beauty’s latest financial results highlight a resilient performance amid economic headwinds, blending strong holiday momentum with cautious forward guidance. Ulta Beauty’s strong Q4 performance—driven by 7% share price growth and $3.49B in net sales—reflects broader resilience in a beauty…
Bath & Body Works reveals surprising trend: Gen Z customers flock to physical stores to smell products before purchasing, defying digital shopping expectations. The fragrance and body care retailer is doubling down on this insight with a comprehensive strategy that…