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Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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In a recent report titled “Back to School: Unfiltered,” Curology, a leading personalized prescription skincare company, has unveiled some startling insights into the anxieties faced by Gen Z high school and college students. The report, which surveyed 2,000 American teens…
In a strategic expansion move in the beauty sector, American Exchange Group, an industry leader in accessories design, licensing, and manufacturing, has announced the acquisition of HatchCollective. Established in 2009, HatchCollective is renowned for its trusted range of beauty and…
In the bustling world of skincare, one name stands out for its commitment to natural and regenerative products – Thrive Natural Care. At the helm is Alex McIntosh, a visionary leader who has transformed his personal struggles with sensitive skin…
In a significant move for personalized skincare brand, PROVEN has announced the expansion of its unique partnership with leading beauty retailer Sephora. This collaboration marks PROVEN’s debut in retail and Sephora’s initial venture into skincare personalization. The partnership, which was…
L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora. The brand’s professional-grade haircare products are now available on Sephora.com and will be sold in select stores across the…
LAWLESS Beauty has launched its most innovative product, the ‘Forget The Filler Skin-Plumping Line-Smoothing Perfecting Cream’. This unique skincare solution is a game-changer in the beauty industry, offering unparalleled skin benefits and setting new standards for clean beauty. The Perfecting…
Thanks to celebrities such as Kendall Jenner, Hailey Bieber and Bella Hadid, the ’90s hair claw clips are continuing to grow in popularity. Main Necessities has been a brand on the forefront of innovation with their release of hair care accessories…
TruSkin, a leading plant-powered skincare brand, has announced its first partnership with rising star Kylie Cantrall. This collaboration marks the brand’s first ambassadorship and is set to revolutionize skincare for a new generation. The partnership was born out of mutual…
The award-winning clinical skincare brand, MATTER OF FACT, has announced its first-ever multi-channel retail expansion. The brand’s products, formulated by founder and CEO Paul Baek, are now available on Sephora.com and will be hitting the shelves in 270 Sephora brick-and-mortar…
Protea, a skincare brand founded by Mackenzie Jorns, is on a mission to make skincare more approachable and accessible for all. Born out of her personal struggle with late-stage Lyme disease and the subsequent skin issues she faced, Jorns was…
A brand that stands out in the crowded skincare market, not just for its certified organic products, but also for its commitment to sustainability and environmental protection is Viking Beauty Secrets. Born from the personal experience of its founder who…