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The Honest Company, a consumer products company founded in 2012, has recently reported struggling sales and financial challenges. In the fourth quarter of 2022, the company’s revenue increased by just 2% to $81.9 million. For the full year 2022, The…
Dominique Covington Boseman, a former human rights attorney, turned her passion for helping people into a quest to create beauty products “without sacrifice” for women of color. After struggling with eczema, dry skin, and sensitive skin, she decided to look…
Vanessa Hudgens, the talented actress known for her role in Disney’s High School Musical, is making a fresh start with her beauty brand, with a complete rebrand and launch of KNOW Beauty. After an initial launch in 2021 with singer…
Lime Crime, a cosmetics and hair color brand known for its bright, neon, and alternative makeup products, has recently expanded its presence in the beauty industry by launching its makeup line into Sally Beauty stores. The brand, which was founded…
Glossier, a popular beauty brand, has recently revamped its executive team to better position the brand for market opportunities in 2023. The company has made several key changes, including the appointment of Chitra Balireddi as the new Chief Commercial Officer…
The Droplette Micro Infuser Device is a groundbreaking innovation in the world of skincare, offering a contactless and needle-free solution for delivering active ingredients deep into the skin. This revolutionary device harnesses the power of physics to transform skincare ingredient…
Introducing The Mint by Richualist™, a revolutionary beauty tool designed specifically for textured hair. Launched in February 2023 by founder Dawn Myers, an attorney-turned-entrepreneur, recognized the need for a better solution to care for and manage textured hair styles. Over…
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm. With its focus on inclusivity and mental health awareness, Rare Beauty has managed…
Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following. By partnering with social media influencers and creating compelling content, brands can reach a wider audience in a more authentic…
Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content. “Brands that have a savvy understanding of creator led social media…