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Beauty industry news, analysis, and trends covering brands, retail, skincare, cosmetics, fragrance, and consumer demand.
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Today, ahead of CES 2022, the world’s premier consumer technology conference, the L’Oréal Group unveiled its latest beauty tech innovation to reinvent the entire haircoloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor…
K18, a revolutionary haircare product, has recently made its retail debut at Sephora stores nationwide. This innovative leave-in molecular repair mask is designed to strengthen, soothe, and hydrate heat- and color-damaged hair in just four minutes. Unlike other hair masks,…
DS Laboratories, a leading dermatological brand specializing in science-backed haircare and skincare products, has announced the launch of their innovative new line called SKINNOVATIONS. Headquartered in Pompano Beach, Florida, United States, DS Laboratories is renowned for its extensive clinical studies…
L’Oréal, the French beauty giant, announced it has signed an agreement to acquire the California-based skincare company Youth to the People. Founded in Los Angeles in 2015 by cousins Greg Gonzalez and Joe Cloyes, the brand is known for its…
Today, Sephora announced the participants for its 2022 Accelerate brand incubator program, with a new group of 10 BIPOC brand founders to provide retail resources. These entrepreneurs reflect the very best in beauty, with brand offerings spanning the full range…
Valentino Beauty, a luxury cosmetics brand licensed by L’Oréal Group, has made a grand entrance into the Chinese market with the launch of its first and the world’s largest store in Shanghai at XinTiandi on December 10, 2021. The store…
e.l.f. Beauty is proud to announce it has eliminated more than one million pounds of packaging materials through its Project Unicorn initiative. Project Unicorn was launched in 2019 to elevate the brand’s product assortment, presentation, and on-shelf presence through innovative…
Hailey Bieber, the 24-year-old model and wife of pop star Justin Bieber, is reportedly gearing up to launch her own beauty brand. The news comes after she filed a trademark for “Rhode,” which is said to be the name of…
Lush Cosmetics, a popular beauty retailer known for its handmade products and ethical supply chain, has decided to quit Facebook, Instagram, Snapchat, and TikTok due to concerns over the negative impact of social media on users’ mental health. The decision…
America Ferrera is now aCOVERGIRL. As a boundary-breaker and role-model, America is best known for her starring role on hit TV shows “Ugly Betty” and “Superstore”. She embodies a simple and fresh-faced approach to beauty and promotes a philosophy of…
Delivery Solutions, the inventor and leader of same-day delivery aggregation and orchestration, today announced that it is a supporting partner for Sephora, the leading prestige beauty omni-retailer. With the deployment of Delivery Solutions’ platform, Sephora’s clients in the U.S. and…