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The largest women-owned intimates company in the United States, Ariela & Associates International (AAI) has acquired the disruptive and inclusive brand Parade. The acquisition was announced on August 15th, 2023, marking a new chapter for both companies. Parade, a trailblazing…
In a significant move for personalized skincare brand, PROVEN has announced the expansion of its unique partnership with leading beauty retailer Sephora. This collaboration marks PROVEN’s debut in retail and Sephora’s initial venture into skincare personalization. The partnership, which was…
L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora. The brand’s professional-grade haircare products are now available on Sephora.com and will be sold in select stores across the…
Savage X Fenty, the lingerie brand founded by superstar musician and fashion designer Rihanna, has made a bold move into the maternity wear market. The brand, known for its commitment to diversity in size and color, launched its new maternity…
On August 8, 2023, America First Legal (AFL), a conservative legal organization led by former Trump adviser Stephen Miller, filed a lawsuit against retail giant Target. The lawsuit was filed on behalf of an investor named Brian Craig, who owns…
In the dynamic world of direct-to-consumer (DTC) brands, subscriptions have emerged as a powerful tool for fostering customer loyalty and securing recurring revenue. A staggering 75% of DTC brands are planning to offer subscriptions this year, reflecting the growing recognition…
TruSkin, a leading plant-powered skincare brand, has announced its first partnership with rising star Kylie Cantrall. This collaboration marks the brand’s first ambassadorship and is set to revolutionize skincare for a new generation. The partnership was born out of mutual…
The award-winning clinical skincare brand, MATTER OF FACT, has announced its first-ever multi-channel retail expansion. The brand’s products, formulated by founder and CEO Paul Baek, are now available on Sephora.com and will be hitting the shelves in 270 Sephora brick-and-mortar…
A brand that stands out in the crowded skincare market, not just for its certified organic products, but also for its commitment to sustainability and environmental protection is Viking Beauty Secrets. Born from the personal experience of its founder who…
In the bustling world of airports, where travelers are constantly on the move, a new retail trend is taking flight – micro markets. These unmanned retail spaces, which offer a wide variety of food and beverages, are becoming increasingly popular…