BeautyNews

Charlotte Tilbury’s Unreal Glow Club Turned Covent Garden Into a Beauty Trial Space

The four-day pop-up connected product demonstrations in the Piazza with the brand’s nearby store.

Charlotte Tilbury Unreal Glow Club installation in Covent Garden Piazza
BeautyNews

Charlotte Tilbury’s Unreal Glow Club Turned Covent Garden Into a Beauty Trial Space

Image supplied by Charlotte Tilbury Beauty visual merchandising team; photographer not identified.

Charlotte Tilbury Beauty used its Unreal Glow Club pop-up in London’s Covent Garden Piazza to connect product trial, entertainment and its nearby store. The four-day activation, held July 30 through August 2, introduced visitors to the brand’s Unreal complexion range through quick makeup services and beach-club-inspired spaces.

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