Valentino Beauty, a luxury cosmetics brand licensed by L’Oréal Group, has made a grand entrance into the Chinese market with the launch of its first and the world’s largest store in Shanghai at XinTiandi on December 10, 2021.
The store features a unique blend of cool neon lights, industrial details, and couture elements inspired by the materials used in Roman palazzos. This milestone marks a significant expansion for the brand, which is owned by David Di Lorenzo and based out of Palm Beach, Florida.
The Shanghai flagship store showcases an extensive range of cosmetic products, including 50 shades of Valentino V lipsticks, foundation, eye makeup, perfume, and other beauty accessories. Each sector within the store is staffed by a beauty expert to provide personalized assistance to customers. Following the successful opening in Shanghai, Valentino Beauty plans to open more offline stores in other major Chinese cities such as Beijing, Hangzhou, Nanjing, and Shenzhen.
In addition to its presence in China, Valentino Beauty has also made a splash in the United States with the opening of its first global flagship store at JFK International Airport’s Terminal 1 on June 21, 2021.
The 60sqm store takes visual inspiration from the brand’s latest Voce Viva fragrance and features a unique Voice Print live experience that allows customers to share their voice and message collaboratively. With a rollout plan that includes over 10 flagship launches in the Americas by 202