BeautyBusiness

Dr. Natalie King Launches Prestige Hair Care Line Backed By Science

Florae Beauty officially launched this Fall 2022, the prestige hair wellness brand is an endeavor by a dynamic Neuroscientist and Brain Health Expert, Dr. Natalie King.

Published: Nov 8, 2022 8:42 AM

By Jeanel Alvarado

BeautyBusiness

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BeautyBusiness

Dr. Natalie King Launches Prestige Hair Care Line Backed By Science

Florae Beauty officially launched this Fall 2022, the prestige hair wellness brand is an endeavor by a dynamic Neuroscientist and Brain Health Expert, Dr. Natalie King. Florae, pronounced floh-ra, a personalized hair wellness brand that believes clean, plant-powered ingredients create the most effective formulas for textured hair.

The first collection launched by Florae, SANA, a beautiful Latin word meaning health and healing includes a deep treatment mask, oil serum and a strengthening booster. The hero product SANA Deep Treatment Mask, can be personalized with unique booster extracts per each client’s needs.

The second is a high-quality, multi-action serum oil. As Dr. King says, “it gives the feeling of luxurious oil, but it treats like a serum. It includes our SANA Bioactive Complex™ (like our mask), a combination of potent plant extracts and oils designed to penetrate the hair cuticle and nourish it from the inside out.

Meet Natalie King, PnD, Founder of Florae Natalie King, PhD is not your average beauty founder. Dr. King’s background is rooted in Biophysiology and Neuroscience, with experience as both a researcher and healthcare provider.

She wanted to create a company that reflected her multifaceted identity, one that combined the scientific rigor of her medical work and her personal hair journey as an Afro-Latina woman with textured hair. The result was Florae, the haircare brand that has a little of Natalie and is made for all…

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