ESPRIT Opens a Long Term, NYC Pop Up Space

The Greene Street pop-up is a crucial step in solidifying Esprit’s reintroduction to the North American market, according to William Pak, CEO of Esprit.

He believes that the dynamic environment of SoHo, one of the most iconic neighborhoods globally, will allow customers to experience Esprit’s brand pillars – playful, modern, and cool. Esprit is set to officially relaunch globally in Fall 2023, focusing on modernizing the brand heritage and values for today’s consumer.

The SoHo pop-up store features Memphis Design terrazzo patterns, a curation of vintage items, and new campaign imagery, showcasing the brand’s comeback. Archival materials from the celebrated 1980s and 1990s pay homage to the origins of Esprit’s playful aesthetic, while mannequins dressed in vintage looks inspire shoppers.

The product range at the pop-up store includes a selection of new Summer 2023 styles alongside vintage pieces, connecting the brand’s history of design and fashion innovation with its future vision. Shoppers will also have the opportunity to personalize their purchases with a dedicated customization station within the store…